Leading Customer Analytics team within the Consumer Data & Analytics (CDA) function.

Part of the NA Retail & Mortgage team for the Global Decision Management/Analytics CoE. Managing team to drive business value across product lines.

- AML tactical tuning engagement for the Global Consumer Banks using Euclidean Distance Methodology to segregate customers showing distinctive transaction profile - Credit Risk Rating validation engagement for major US bank

- Prepayment and Default Modeling for RMBS Portfolios- Transition and Survival Modeling- Mortgages Portfolio Valuations and Validations- Neighborhood Attractiveness - identification of factors which help in quantifying the neighborhood attractiveness- Study of modification programs (HAMP and Non HAMP) offered to the struggling homeowners and creation of metrics to quantify the performance in terms of different cycles involved in the loss mitigation process

Managed multiple client teams consisting of 2-5 analysts to deliver end to end marketing and analytical solutions to overseas consumer packaged goods companies and retailers. Also responsible for recruitment of new employees, as well as training of new hires.- Development of Digital Data Analytics Framework to help the business in understanding the performance and implications of online marketing activities - Analysis of Effectiveness of Sales Plans (Incentive Analysis)- Creation of Analytical models to quantify the impact of Incentive Campaigns- Analysis of Effectiveness of Leadership tool on the Sales using the Test/Control and Pre/Post Analysis- Analysis of Social Community tool on the Sales - Inventory Analysis- Propensity Modeling- Category driver analysis for price elasticity changes and impact of macro-economic changes on category elasticity’s- Analysis of Hypotheses using ANOVA/ANCOVA- Clustering Analysis