Vikas Agrawal

Vikas Agrawal Email and Phone Number

Ecommerce Manager - Analytics and Growth @ TRISA EXPORTS PVT LTD
Mumbai, MH, IN
Vikas Agrawal's Location
Gurugram, Haryana, India, India
About Vikas Agrawal

Hey there!I'm Vikas, a Product Manager, currently managing and scaling Home Credit India web and app presence organically with SEO, ASO and Content Marketing.I've noticed that the online world is pretty noisy these days. You've been working hard to grow your business into a million-dollar success, trying out all sorts of creative marketing strategies and creating valuable content. But here's the catch – it's not getting the attention it deserves.Why, you ask? It's mainly because of weak SEO (Search Engine Optimization).Think of it this way: Google handles over 3.5 billion searches every day. So, having strong SEO isn't just a nice-to-have; it's a must-have. SEO is like the magic wand that helps your content show up in front of the right people. It's a crucial part of the puzzle when it comes to marketing online, and it directly affects how many people see your stuff, reach out to you, and, of course, your profits.So, instead of scratching your head, let's work together on SEO strategies that will make your content not just easy to find but also appreciated and shared.I come with:- Over 6 years of experience in SEO, content marketing, and 360° marketing strategies.- A history of helping clients get tons of views, become more visible, and get recognized in the media, leading to more clicks and revenue.- A track record of boosting Organic Traffic by a whopping 2642% year-over-year.- Experience working with big names like Birkenstock, ASICS, Swiss Beauty, Insurance Samadhan, etc.Here's what I can offer:- Comprehensive SEO Services, including On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, and YouTube SEO.- PR Services, featuring the art of crafting compelling Press Releases that double as valuable backlinks.Are you ready to increase your online visibility, get more organic traffic, and stand out in your industry? Just send me a message, and let's get started.Remember:Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.My rule of thumb is, build a site for a user, not a spider!

Vikas Agrawal's Current Company Details
TRISA EXPORTS PVT LTD

Trisa Exports Pvt Ltd

View
Ecommerce Manager - Analytics and Growth
Mumbai, MH, IN
Website:
homecredit.co.in
Employees:
7
Vikas Agrawal Work Experience Details
  • Trisa Exports Pvt Ltd
    Ecommerce Manager - Analytics And Growth
    Trisa Exports Pvt Ltd
    Mumbai, Mh, In
  • Home Credit India
    Digital Product Lead
    Home Credit India Jan 2024 - Present
    Gurugram, Haryana, India
    - Managing digital products (Website & App) of Home Credit India Finance Pvt Ltd.- Fixing Technical SEO issues on the website, hence improving site health.- Managing end to end content on Corporate website, blog & App store.- - Driving organic traffic to App & Website. Manage various sub-domains linked with main corporate website.- Overview and manage UI/UX of website and web loan journeys.- Improving the category rankings of the App and play store visibility, giving HC app a competitive edge on the platform.- Building Home Credit's YouTube channel, while improving the organic reach of videos.Achievements:- Improved Site Health of Corporate website from 49% to 63% in a period of 3 months.- Strategized and executed Home Credit blog migration from a sub-domain (WordPress) to main Corp Website (Drupal), hence reduced overall errors and improved website performance.- Created category & content wireframe for the blog.
  • Digidarts
    Search Engine Optimization Manager
    Digidarts Jul 2023 - Jan 2024
    Gurugram, Haryana, India
    - Helping various E-commerce, Fintech & Health sector brands to scale organically.- E-commerce conversions improved by 559% & sessions improved by 117% in a period of 6 months for a cosmetic brand.- Improved overall brand visibility by 12.81% on a monthly basis.- Worked with big names like Birkenstock, ASICS, Swiss Beauty, Insurance Samadhan, BSC & many more.- Develop and execute comprehensive SEO strategies to improve organic search visibility and drive traffic for clients.- Lead and mentor a team of SEO professionals, providing guidance, training, and fostering a collaborative work environment.- Collaborate closely with cross-functional teams including content, web development, and design to ensure SEO best practices are integrated into all projects.- Provide recommendations and executed strategies for content development in relation to keyword-specific SEO goals.- Conduct SEO audits regularly to identify technical SEO issues and identify growth opportunities and tailor strategies accordingly.- Monitor and analyze site performance metrics, preparing regular performance reports and actionable insights for clients.- Develop and maintain strong client relationships, and proactively addressing their needs.- Lead client presentations and discussions related to SEO strategies, performance, and recommendations.
  • Paavan
    Assistant Manager - Digital Marketing
    Paavan Dec 2021 - Jun 2023
    Gurugram, Haryana, India
    Lead Marketing in building Paavan as a Leading Lifestyle Transformation App.- Developed a comprehensive SEO plan to increase organic presence that boosted quarterly traffic growth by 50% per quarter.- Strategized & optimized ASO for the mobile app with performance enhancement plans.- Created and executed dynamic social media calendar which included content strategy, and analysis for Instagram, Twitter, and LinkedIn, resulting in increased engagement and brand awareness.- Successfully executed FB/Insta campaigns for the brand and managed Google Ads, resulting in increased conversions.- Developed and executed an effective influencer marketing strategy for Instagram, resulting in higher brand awareness and engagement.- Planning 360-degree digital media campaigns for special events.- Market research of competitors and industry trends for creating a competitive advantage for the brand.
  • Croma, Infiniti Retail Limited
    Senior Executive - Marketing
    Croma, Infiniti Retail Limited Apr 2019 - Nov 2021
    Mumbai, Maharashtra, India
    - Worked closely on consumer behavior, how consumers react to a particular marketing campaign in a Metro city vs Tier 2 &Tier 3 Cities.- Developed marketing plans & Promotional Strategies for the brand.- Handle marketing function for the brand including ATL campaigns, digital media & BTL programs.- Worked on Influencer Marketing Campaign with Apple Brand.- Worked on Campaign Briefs, Handling marketing creatives, developing and deploying collaterals.- Catchment Recce & Analysis for the new store launch.- Retail Relations – Handling relevant Alliances, Retail cross promotion tie-upsand partnerships for the brand to increase brand identification in the catchment.- Analyze market trends through KPI & Loyalty Reports.- Vendor management for all the regional activation.- Performed regular audits to maintain brand hygiene as per the brand guidelines.
  • Mumbai Educational Trust, Met League Of Colleges
    Placement Coordinator
    Mumbai Educational Trust, Met League Of Colleges Jun 2017 - May 2019
    Mumbai Area, India
  • Ogilvy & Mather
    Marketing And Public Relations Intern
    Ogilvy & Mather May 2018 - Jun 2018
    Mumbai, Maharashtra, India
    Client Service Public Relations Marketing Intern at Ogilvy & Mather Pvt Ltd- Brand Communication Strategy for Goodera – A CSR & Sustainability Platform- Market Research on client and their competitors- Analyze effective communication strategy through social media sites- Study the effectiveness of brand communication through social media from its users and communicators- Gain insights on the behavior of consumers towards respective category- Pitch media journalist for writing cover stories for the client based on PR Strategy
  • Renault India
    Financial Management Program Intern
    Renault India May 2016 - Jun 2016
    Agra, Uttar Pradesh, India
    Financial Intern at RENO AGRA a subsidiary of Vimal Cars Pvt Ltd.

Vikas Agrawal Skills

Leadership Presentation Skills Visual Merchandising Social Media Public Speaking Microsoft Powerpoint Business Development Market Research Communication Corporate Communications Team Management Photography Google Adwords Strategy Microsoft Office Retail Branding Microsoft Word Internal Communications Marketing Microsoft Excel Vm Creative Merchandising Marketing Campaigns Social Media Marketing Management Teamwork Marketing Strategy Campaigns Presentations Retail Marketing Internal And External Communications

Frequently Asked Questions about Vikas Agrawal

What company does Vikas Agrawal work for?

Vikas Agrawal works for Trisa Exports Pvt Ltd

What is Vikas Agrawal's role at the current company?

Vikas Agrawal's current role is Ecommerce Manager - Analytics and Growth.

What schools did Vikas Agrawal attend?

Vikas Agrawal attended Mumbai Educational Trust, Met League Of Colleges, Prestige Institute Of Management & Research, Ring Road, Indore, Macro Vision Academy, Burhanpur, Drs International School, The Lovedale Satna.

What skills is Vikas Agrawal known for?

Vikas Agrawal has skills like Leadership, Presentation Skills, Visual Merchandising, Social Media, Public Speaking, Microsoft Powerpoint, Business Development, Market Research, Communication, Corporate Communications, Team Management, Photography.

Who are Vikas Agrawal's colleagues?

Vikas Agrawal's colleagues are Sai Pawar, Nandini Aggarwal, Chandan Kumar Pal, Neha Singh, Yashawant Lal, Rojar Samiyal, Suraj Kumar.

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