Vikash Jamnadas Email & Phone Number

Sinnamon Park, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Australia

Brisbane, Australia

Leading Customer Strategy and Insights team, a key member of the senior leadership and as the guardian of all research and insight initiatives, synthesising insights into strategy in driving profitable growth, delivering the right outcomes for the business and its end users in both commercial and philanthropy businesses.

Sydney, Australia

Drive Navitas data architecture, processes and systems tools to address four key attributes of business & financial data — Volume, Variety, Velocity and Value to enable us to improve operational efficiency, manage costs, grow revenues, empower new business models Provide Accurate, Relevant, and Timely (ART) reporting and customer insights to stakeholders and be trusted advisors & business partners in driving profitable student acquisition retention and cross-sell.

Sydney Cbd

Systems, Tools & People Engagement • Drive data warehouse implementation for 2 business units• Systems Development (EFS & CLS) - Data migration to SQL Server• Introduce and Rollout Tableau data visualization tool throughout Navitas • Driving projects in collaboration with external suppliers, IT, Finance & internal client engagementInteractive Reporting (Using Tableau)• Reporting & Measurement• Contact Centre• Web Reporting• Sales Vs Budget• Pipeline Reports• End of Term Reports• Commissions Report• Balanced Score CardAnalytical Insights• ROI Matrix• Opportunity to Lead Conversions• Geo-Demographic Profiling & Mapping• Channel Effectiveness• Contact Lifecycle Matrix (Contact Centre)• Agent Reporting• Pricing Model

Sydney Cbd

June 2006 toDec 2012 CBA - COMMONWEALTH BANK OF AUSTRLIA Position Manager Campaign Development & Measurement Deposits & Transactions Data Driven Marketing Responsibilities 1. Pre-Campaign Design & AnalysisDetermine Pre-Campaign ROI to predict what response rates are needed to at least break even and thereby provide a basis for reality check before further analysis and implementation.Design Campaigns with view to having significant size control groups to determine incremental lift in post measurement period with high confidence level. Meet stakeholders on how best to improve the campaign based on learning’s from past campaigns and work collaboratively with Analytics Team for best outcomes. Development of Experimental Campaign Design and Test & Learn Matrix2. Campaign TrackingDesign & Provide Campaign Tracking Reports & Dashboards. 3. Post Campaign AnalysisDevelopment of Campaign Tracking dashboardsIn depth analysis using statistical techniques and possibly data mining tools and techniques carried out on all campaigns with recommendations for improvements to target group implemented. Track Campaigns undertaken.Make recommendations for refined target group for campaigns implemented.4. Formal Presentation of PIRMake formal presentations of Campaign Post Implementation Report to stakeholders and share findings and learning’s. 5. Major Achievements over past 12 monthsDevelopment and implementation of Pre & Post Campaign ROMI calculatorRecommendation of Segments for COSSE channel NBS campaign which generate significant incremental revenue to the bank. Test & Learn, Industrialisation and automation of ‘SMILE’ retention campaign COSSE Contact Strategy

Ho - Kogarah Nsw

1. Pre-Campaign AnalysisRecommend target segment for campaigns with an increase in response rate compared to existing selection methods. Conduct analysis by querying the GDW and through the use of statistical techniques and data mining tools and techniques. Proactively involved in the Business Case building process2. Campaign ExecutionDeliver Campaign Lists according to criteria and timeframes within protocols for testing and signoff.Ensure recommendations are incorporated in SDRs.3. Post Campaign AnalysisIn depth analysis using statistical techniques and possibly data mining tools and techniques carried out on all campaigns with recommendations for improvements to target group implemented. Track Campaigns undertaken.Make recommendations for refined target group for campaigns implemented.4. Adhoc Analysis / ReportingAssist ongoing development and justification of leading customer strategies that deliver bank objectives. Conduct analysis to gain insights into customer behaviour and highlight opportunities for customer cross sell and retention and ongoing management of the customer relationships within Personal Customers Division. Implement recommendations adopted by Segment/Product Managers through marketing initiatives which achieve successful results5. Liaise with Internal and External Suppliers.Represent department interests/objectives and reinforce strategic direction while ensure internal customer needs are being met. Work with Group Information Systems to obtain support required to achieve objectives.Ensure quick response to project requests and timeframes. Access support from other areas, communicate strategic direction and gain commitment and support.6. Managing Analyst.Managing an Analyst – Coaching, Training and Guiding.Setting objectives and empowering Analyst to take more work responsibilities and work independently.

Bachelor Of Commerce (B.Com.), Banking & Finance

Activities and Societies: Head of International Student Housing - 1995Bachelor of Commerce (Banking & Finance)

Bachelor Of Commerce (B.Com.), Banking & Finance

Activities and Societies: Debate, Soccer, Tennis

High School Equivalence Certificate Program, 7-9