• Looked after Channel Sales & Distribution of Food, Personal Care & Cigarette Business of assigned territory. • Handled Primary & Secondary Sales. • Handled a Team of 10TL & 28DS.• Having experience of handling rural & FLP town.• Ensuring Target Achievement in each month Brand wise.• Implemented/executed the system/process/Schemes as required by the company.• Ensuring System & Process with 100% accuracy in my territory.• Taking care of ROI of Distributor.

• Strategic Planning: Formulated and executed strategic plans for product availability and visibility, implementing trade programs that significantly contributed to sales enhancement.• Team Management: Provided effective leadership by coaching and developing sales teams, conducting infrastructure reviews to optimize operational efficiency.• Collaboration: Established a robust network with cross-functional teams, ensuring seamless collaboration and support for the implementation of key sales activities.• Reporting and Communication: Maintained efficient reporting systems, providing timely feedback to the team, and communicating outcomes to the Senior.• Market Strengthening: Successfully built and maintained a strong SKU portfolio, increased distribution strength, and implemented pack segmentation strategies for improved market positioning.• Market Assessment: Conducted insightful field visits for comprehensive market execution assessments, guiding corrective measures to align with market dynamics.

• Brand Enhancement: Increase brand visibility, awareness, and activation strategies.• Sales Basics Tracking: Aggressively plan and monitor essential sales metrics, including ECO (Effective Call Operations), Productivity, LPPC (Lines Per Call), and focus category ECO.• Relationship Management: Maintain strong relationships with distributors and channel partners, empowering them to maximize sales volumes.• Sales Data Analysis: Analyze sales data to accurately forecast future sales and adapt sales plans to respond to market fluctuations.• Sales Team Collaboration: Collaborate and coordinate with the sales team, providing guidance and support for sales growth, merchandising, and execution.• Report Management: Prepare and manage reports, including PPTs, data analysis, and Excel documents.• Merchandising Activities: Ensure effective merchandising activities both in shops and on shop premises to enhance brand visibility through displays and fixtures for traditional trade.• Secondary Goal Achievement: Aggressively plan and track secondary sales goals, including ECO, Productivity, LPPC and focus category ECO. Achieved secondary goals continuously for 12 months in South Delhi.• Distributor Management: Manage three distributors with an average turnover of 30 lakh. Increased the average Secondary Target from 75 lakh in 2021 to 90 lakh after taking over the zone. Aim to achieve 20% growth in 2022.• Sales Team Support and Training: Engage in market work with Sales Representatives and distributors, particularly focusing on weaker SRs. Conduct training sessions, gate meetings, mock sales calls, and demonstrations to improve productivity parameters (e.g., active stores, billcuts, assortment lines).

• Customer Relationship Building: Collaborated with sales representatives during customer consultations to foster strong agency and customer relations.• Problem Solving and Strategy: Identified and proactively resolved complex strategic issues that had an impact on sales management and overall business direction.• Consultative Sales Approach: Implemented consultative sales techniques to drive revenue generation and consistently• surpass sales targets.• Production Collaboration: Worked closely with production teams to evaluate, update, and optimize delivery schedules for customers.• Sales Target Achievement: Successfully achieved established sales targets.• Distributor and Sales Team Management: Managed two distributors along with a team of 10 sales representatives.• Market Insights and Competitive Analysis: Provided regular feedback and information regarding brand performance and competitive activities.• Sampling Team Deployment: Orchestrated the deployment of a sampling team at strategic locations to promote existing and new products.• Coordination and Field Discipline: Took responsibility for general coordination, activity scheduling, and orientation, ensuring field discipline was maintained.

• Learned about company history and productsto share detailed information with customers.• Presented informationalsales presentations to potential customer to build strong customers.• Attended to potential customers and provided exemplary service to draw attention to company’s brand