- Planning projects, contests and initiatives around the liability products to boost retail business using sales strategy.- Prepared KPI ranking across all the leadership and individual roles across Branch Banking.- Supported HNI and NR verticals with data insights and helped the frontline by allocating customer bases.- Prepared QoQ board notes for liability branch banking to be presented to the investors and be updated on the website.- Performed a pivotal role in the formation and development of the Current Account vertical.- Partner Channel Management - Built and developed channel partnership with POS vendors like Paytm, Razorpay, Pinelabs etcetera.- Sales Strategy and Analytics - Defined KPIs and Performance Assessment Metrics across all roles of the newly launched Current Account vertical.- Performed detailed analysis of the CA business performance and provided strategic insights for improvements.- Designed various Current Account Business Drive campaigns to boost productivity from the frontline to the senior management.

- BTL Marketing Strategy - Planned and executed Zonal BTL Marketing Activities and generated potential business followed by analysis of the converted Business.- Sales Strategy and Analytics - Defined KPIs and Performance Assessment Metrics across all roles of Branch Banking.- Performed detailed analysis of Liability business performance and provided strategic insights for improvements.- Financial Modelling and Analysis - Annual Business Budgeting for Branch Banking Vertical.- Management Reporting - Conducting the customer survey, Performing the industry benchmarking and Trend Analysis, Preparing the Board Notes for Quarterly Board Meetings.- Business Drive and Stakeholder Management from the Frontline to the Top Management.- Delivered the cross-functional engagements for the Liability Business.