I handled the complete online presence for the company. Social Media Marketing (Account Management & Analysis & Reporting of FB, LinkedIn, Instagram & YouTube), Media Planning & Performance Marketing (Audience Growth, Content Amplification, Direct Response, Targeting & Ad Products Planning), Online Reputation Management (Strategy Planning, Listening & Responding, Crisis Management, Alerts for negative mentions & Reports). Also, I take care of the company’s Public Relations offline and Online with Content Marketing using Articles and Research papers. I take care of the communication to external world with Designs, Media Planning, Online awareness calendar & plan, Paid Ads, and Lead generation with content creation.

I was involved in complete 360 degree marketing here i.e. Offline, online, ATL, BTL marketing. Managing a team of Marketing Analysts (online & offline), Marketing executives, Social Media executive, content writers and Affiliate Managers. Liaising with sales team accordingly with budget and create brand value at the same time. It's a SaaS B2B firm providing software to hospitals, clinics & doctors and even patients to upload and maintain their health related documents and reports which can be accessed from anywhere when required.

I was involved in handling & managing a team of 10-12 people including social media executives, graphic designers, video editor, content writers & SEO experts. My other responsibility was involved in direct client (UK) management for digital marketing and brand management. Competition analysis, Community management (social media, forums etc.), Social media analytics, handling Customer queries, blog posting, YouTube video uploads with analysis, Monthly report generation for clients were few of other regular tasks.

An external funded inhouse Affiliate brand of Mediacle Technologies LLP

I am involved in marketing assignments for clients which include Brand management, social media planning and execution, marketing collaterals developments including case studies, videos, website analysis, etc. I am also involved in development of creatives to promote Browne & Mohan capabilities and experience.

Handle the workflow in the pipeline. Maintain updates and records of workflow according to the clients need. Distribute work among workers and report back to the content head with updates.

My responsibility included making Press releases, tender notices, designing In house Journal, etc. I was also in constant touch with the media persons of Print and Electronic to give away my tender notices and pree releases.