My professional engagements during this period include consulting in Public Relations/Digital Marketing/Marketing Communications for organizations working in domains of Energy, Market Research, Social Cause, Automobile & Autoparts, Higher Education, Human Resource, Food Aggregation, E-commerce, and Nutrition.

• Manage the day-to-day activities of the Federation• Develop and refine core messaging and strategise delivery• Develop and sustain relationships with the media• Manage and guide agencies viz. Public Relations, Event Management, and Creative• Planning and managing events. Develop programme briefs & talk points, sponsorship notes, event kits, and post-event reports • Coordinate with delegates and speakers• Participate in meetings with various stakeholders including government officials• Develop communication collaterals including brochures, certificates, flyers, newsletter etc.• Develop content for press releases, speeches, articles, media statements, reports, and the website• Work and coordinate with research firms for bringing out primary research on topics relevant to the industry• Manage website and social media platforms

Successfully managed Public Relations in the region for Idea Cellular, Spanco BPOs, Sir Ganga Ram Hospitals, IndusInd Bank, etc.

Key Responsibilities:-• Stratagising and ensuring smooth execution of PR plans• Generating story ideas• Media relations• Preparation of all communication documents• Advising clients on promotional activities (Media, Social Media and non-media)• Planning, organising and coordinating Press Conferences/Briefings• Tracking the media for latest trends and competitions pertaining to client’s industry• Precede over client meetings • Generate business leads • Undertake Secondary Research as and when required• Liaison with local, national and international media correspondents based in India