Heading International Acquisitions driving Revenue profits exponentially with high digital footprint of customers. Implementing the same with a team size of more than 200 globally.Functionally responsible for capturing applications for 18+ countries focusing on local regulatory needs as well as aiming for best in class experience for customers coming via different channels like Paid Search, Social Media and Amex owned Digital Channels. Managing portals which caters to sales agents and servicing colleagues who are responsible for driving face to face conversions and serve customers who need further assistance in getting Amex products.Focused on delivering omni-channel experience for acquiring customers and deliver personalisation for offers and content.Target to increase revenues by exploring opportunities to improve onboarding experience via Test & Learn and leveraging Adobe Analytics to analyse the journey effectiveness by observing customer behavior at different level of acquisition journeys.Being part of acquisition funnel, there is a constant focus on content and create different targeted campaigns. Created multi tenant CMS Solutions over private cloud which catered to different digital channels content creation/edition by the marketing teams.Constant focus on modernization of tech stacks like moving from old java web forms to React micro-frontend experiences and moving mainframe orchestration to distributed microservice architecture targeting scalability, resiliency, security, performance and throughput.

Integral part of Digital Experience Engineering (previously Digital Acquisitions) to help customers acquire credit cards. Led Enterprise referrals and Demand Generation Platform team at American ExpressOverseeing platform for Enterprise Referrals for 21 markets and responsible for its development, performance and optimisationsDeveloped technology roadmaps to support marketing and platform prioritiesCreated strategies for building efficiencies in marketing and engineering efforts and created tools for the same.Provided solutions to automate test case creation, editing live webpages (in-house CMS tool) and building state of the art web page builder tool to help marketing teams to be self sufficient.Championed monitoring tools for the group using Prometheus and Grafana and built product dashboards to monitor health of the referral journeyLed global team of 70+ members

Involved in digital applications catering to retirement solutions (honestdollar) and trading platform (Marquee)Built and maintained frontend applications leveraging micro-frontend pattern to be more robust, scalable and performantInvolved in building and executing technical roadmaps catering to Currency Swaps on the existing trading platformLaid down hiring strategies to hire best talent and build frontend capabilities for Bengaluru campus

Involved in Fintech Lab of VirtusaPolaris and creating MVPs/PoCs revolving around various aspects of Financial domains particularly in Payments, Wealth Management and Open API (PSD2).Worked on disruptive technologies like Blockchain (Ethereum) and build solutions around it. In Ethereum exploring creation of smart contracts using Solidity language. Working on various encryptions such as Symmetric, Asymmetric, Homomorphic and Format preserving. Have created some data visualizations using AMcharts, D3 and ChartJS for representing data in a meaningful way.

Provided Technical solutions and guided various product teams in application developmentHelped in executing vision for various customers and provided guidance in web and mobile application development. Mentored colleagues and help them up-skill in frontend technologies. Architect and build solutions for renowned customers like DHL, Exclusively (Snapdeal) and Tuul