Clear Edge an executive search and selection business, specialising in roles from middle management up to board level in the Consumer Goods and Retail sectors.

Marketing Manager for one of the UK's leading hotel furniture suppliers. We provide bespoke furniture for hotel brands including Hilton, Crowne Plaza, Holiday Inn, Village Urban Resorts & Montcalm - as well as independent hotels across the UK. I have a multi-disciplined marketing role supporting both strategic and tactical business objectives.

My role in the Customer Relationship Management (CRM) team was to develop strategies and campaigns to improve customer engagement and loyalty, using transactional data to inform decisions.I developed an industry-first, fully personalised customer magazine that I'd initially proposed whilst at PCD Agency. I also refined the welcome programme for a number of brands.

I was responsible for developing trusted relationships with clients, by offering insightful, commercial ideas and delivering cost-effective, successful cross-channel campaigns. My clients included Aviva, Benenden Health, NFU Mutual, TD Direct Investing and Travis Perkins Plc.Strategy & planning: interpreting results analytics, idea generation, developing customer-centric brand and campaign plans, defining success metrics. Brand expertise: defining brand proposition, developing brand and copy guidelines, interpreting guidelines to protect brand equityCustomer journey: understanding customer needs, defining data segments, creating personas, mapping customer touch points, identifying new opportunities.Offline expertise: door drop inserts, direct mail, exhibitions, magazine inserts, outdoor advertising, press advertising, product literatureDigital expertise: Content management systems, display advertising, email testing, PPC, SEO, SMSCampaign management: brief writing, managing creative development, critiquing creative, developing key messages and content, managing sign-off processBudgets & forecasting: planning campaign budgets and forecasting results, achieving cost savings through production format and postage changes, managing supplier costsManaging relationships: clients and suppliers, building trust, working together to achieve resultsPeople management: managing and motivating a small account management team

- Developed recruitment, retention & reactivation mail packs for Littlewoods Shop Direct- Managed multi-channel campaigns for the RFL’s Super League Play-offs & Challenge Cup Final - Launched B2B campaign to recruit a new sponsor for the Rugby League Challenge Cup- Developed successful retention & reactivation mail packs for William Hill

- Managed multi-cell mailings & emails to Empire Stores’ 600k customer database- Developed retention, loyalty & reactivation mailings, using sales promotion tools (free gifts, discounts, prize draws, multi-saves & self-liquidating gifts) - Managed budgets & controlled campaign expenditure through postage savings & pack formats- Proposed & developed successful promotional tests which achieved above forecast KPIs- Improved compliance with Committee of Advertising Practice (CAP) code through dialogue with CAP & the internal legal department

- Implemented large-scale multi-channel campaigns – using direct mail, non-personalised inserts, DRTV & press advertising- Assisted in the successful development of new branding

- Managed development and updates of product literature- Updated website content- Managed newsletter development