Vikki Mason Email & Phone Number

Managed, coached and developed 11 primary care representatives, P&L analysis, budget allocation and analysis, execute company marketing plans, exceed market share goals, interview and hire new represenatives, collaborate with managed care account managers, plan and execute quarterly district meetings,

Specialty Sales Manager for team of 12 Specialty Reps and 1 Institutional Sales Rep promoting Insulin and Insulin Devices to specialists, primary care, nurses and nurse educators.

Developed and led new team of 12 sales representatives to the #1 District in the Mid-Atlantic Region position for Portfolio Attainment (104%) Chosen by Mid-Atlantic Region Business Director to lead project and create "Managed Health Care 101" presentation for sales management at the 2007 National Leadership Conference. Worked closely with Managed Markets associates at Region POA meeting and collaborated with Managed Health Care Account Executives to execute pull-through initiatives for Independence Blue Cross Blue Shield. Worked closely with Region Business Director to assist in project initiation, idea generation and execution of key Region initiatives.; Insulin, Blood Glucose Meters, Insulin Devices, Oral Anti-Diabetics)Developed and led sales team of 11 representatives in the successful execution of sales and marketing strategies.Relationship development with key opinion leaders, key trade and retail account management and important local medical associations to achieve goals.Coached and motivated team to achieve 104% total Rx goal attainment for 2005.Increased Circle of Excellence Ratings from #8 of 8 regionally and #35 of 55 nationally under the previous manager to #43 of 70 nationally and #7 of 9 in region for 2005.Won Region sales growth contest in September 2005.Won National Sales Contest in Fall 2005.Re-built under achieving and under motivated district into high achieving, innovative and motivated team.Successfully managed a $300,000 budget, 10 diabetes care specialists and 1 Institution diabetes care specialist.

District of Columbia, Prince Georges County and Southern MarylandWon appointment as one of the first Diabetes Marketing Internship Program (DMIP) participants for the Diabetes Marketing in December 2003. Assisted NovoLog Mix 70/30 brand team with creation and rollout of the POA II marketing plan for 2003. Rated "Exceeds" on Performance Review by Senior Brand Director. Product Ranking in the District was #3 of 5, Region #9 of 40 and Nation #42 of 275 in August and September 2002. Individual combined Rankings: #2 in the District, #9 in the Region and #34 in the Nation for all products

Territory ranked #7 of 35 territories in region based on market share attainment in 1999. Achieved representative of the Cycle Award in the first 8 months with the company. Won the Region Business Director's Award for 1999. Developed and presented sales presentations for key decision makers at hospitals in territory to gain formulary status for my products. Successfully promoted a broad-spectrum anti-infective and a centrally acting analgesic to physicians, pharmacists, and hospitals. Responsible for an Annual Forecast of 2.5 million dollars.Achieved formulary status of Levaquin at 90% of hospital accounts and increased market share at all hospital accounts in 1998 and 1999.Gained preferred formulary status for Levaquin PO with the George Washington University Health Plan (90,000 lives).Achieved Anti-Infective market share attainment of 116% to forecast and Analgesic market share of 110% to forecast in 1999.

Responsible for all customer relationship development, business to business sales and all sales activity in a $12M territory and negotiation of CDA agreements with managers and owners of major supermarkets. Consulted business owners regarding marketing and promotion strategies to increase sales. Assisted in managing and coordinating the sales and delivery efforts of 12 customer representatives.Increased volume and revenue by acquiring new accounts and grew existing accounts.Achieved participation of targeted accounts in promotional programs.

Promoted Axid, Ceclor, Lorabid and Prozac in a tri-pod territory with a $4 million potential. Developed programs to increase sales and build customer rapport.Increased antibiotic sales of primary sinusitis antibiotic.Exceeded quota in first six months of 1995.Won President's Award for 1995 sales of Prozac.

Managed front and back offices of a large Obstetrician/Gynecology practice comprised of 4 offices and 12 staff members. Responsible for patient billing, patient preparation, prepared monthly production volume reports, tracked patient activity and customer service. Maintained A/R and A/P ledgers and prepared employee payroll.; Supervised office sales, service and office staff of 14 at a telecommunications start-up company. Coordinated and created advertising and marketing strategies for newspaper and yellow pages. Also responsible for telephone sales, customer service, monthly customer billing, and maintaining daily A/R and deposit records.

Mba, Marketing And Finance

Activities and Societies: 11 month MBA program completing 52 credits

Bs, Marketing And Finance

Activities and Societies: Alpha Kappa Alpha Sorority

Transferred, Business Administration

Activities and Societies: Alpha Kappa Alpha Sorority, Dorm Counsel, Volleyball Team

Mba, Marketing And Finance Double Major

Bs, Business Administration And Marketing