Scope of Project Involved- Devising the complete Digital Marketing plan for B2B Sector- Tabulate Execution Plan for the same evaluating the Cost Benefit Tradeoff- Overseeing at the Granular level, Complete execution of the same- Working on leveraging Google in terms of SEO & SEM to generate Leads & Improve conversion

Handheld the Founders in terms of- Developing a Viable Business Model- Devising low cost Digital Marketing Strategy and oversee complete execution- Developing a strong End Customer Proposition- Focus on delivering an Outstanding User Interface & User Experience on the Web Platform

Heading the Consumer Electronics Business- Rs 800 Cr Portfolio- P&L Ownership- Drawing the Strategy and the Complete Business Roadmap.- Sourcing, Vendor Management, Merchandising, Marketing- Leading a team of 12 People and 4 Senior Managers

Heading the Buying & Merchandising team for Consumer Durables, IT & Telecom businessDriving the Strategy, Business Design, Planning & Execution for Business Excellence13 Operational Hypermarkets across the country having CDIT space of 1000-6000 SQft

Cofounded Arina pte Ltd Singapore.Was instrumental in drawing up the Business Model, Articulating the Strategy and Financial Plan for the organisationArina Offers Management Consulting Services, Training design & Delivery and Entertainment Solutions. Clients include Societe Generale Bank, HSBC Bank, DBS Bank, Dell,NutriCharge, American Express, BSI Bank, Standard Chartered Bank. Arina has a Footprint across asia with Creative Base in India and Corporate Office in Singapore.

¤ Responsible for annual sales turnover of Rs 300 Crores, Driving Business Development, Product Strategy & Execution¤ Sourcing – International & Indian Vendors – Strategic Engagement, Terms of Trade & Business Growth¤ Merchandising Management - Pricing, Product Mix, Promotions & Placement¤ Supply Chain – Forecasting & Replenishment¤ Key Result Areas – Sales, Gross Margin, Assortment Productivity, Inventory health, Team Development & Promotions effectiveness ¤ Formats Handled… Show more ¤ Responsible for annual sales turnover of Rs 300 Crores, Driving Business Development, Product Strategy & Execution¤ Sourcing – International & Indian Vendors – Strategic Engagement, Terms of Trade & Business Growth¤ Merchandising Management - Pricing, Product Mix, Promotions & Placement¤ Supply Chain – Forecasting & Replenishment¤ Key Result Areas – Sales, Gross Margin, Assortment Productivity, Inventory health, Team Development & Promotions effectiveness ¤ Formats Handled – Reliance Digital, Digital Express, IStore, Mart, Super & Fresh Show less

¤ Responsible for annual sales turnover of Rs 80 Crores, Driving Product Strategy & Execution¤ Sourcing(Vendor Management), Merchandising Management - Pricing, Product Mix, Promotions & Placement & Supply Chain – Forecasting & Replenishment¤ Key Result Areas – Sales, Gross Margin, Assortment Productivity, Inventory health, Team Development & Promotions effectiveness ¤ Formats Handled – Reliance Digital, IStore, Mart, Super & Fresh

Category Manager - Televisions with Reliance Digital Retail Ltd. - A subsidiary of Reliance Industries Ltd (Fortune 500company ) having retail presence of 5 Million Sqft and USD 0.8 billion TurnoverKey Responsibilities¤ Vendor Management - Product Sourcing from International and Indian vendors like Sony, Samsung, LG, Philips,Videocon, Onida etc. ¤ Supply Chain Coordination & Inventory Management ¤ 4 Ps Management – Pricing, Product, Promotions & Placement

¤ Responsible for Strategy, Planning and Project Execution of the Electronics and Appliances(CDIT) Section for the Mega Retail Rollout of Reliance Hyper Market and Super Market Formats

¤ Managing store operations of the 46 strong workforce which included Manpower Management, Commercial Operations, Sales Floor Management, Marketing and Customer Service Management

¤ Key Team member involved in conceptualization and implementation of Program Management System for Strategy and Execution of Reliance Retail Business Verticals¤ Preparation of Strategy note for Vendor negotiations - FMCG Business¤ Part of the team involved in making the Real Estate Portal for Reliance Retail Business – Process Design, Systems Alignment and Execution¤ Preparation of Concept Note & detailed Project Report of the Biomass project for supplying power to Rural Businesses

Cofounded EquityMantra.com which was ahead of its timeEquityMantra was a advisory company formed to assist retail customers in investing the money into the Stock market in India.succesfully raised seed funding of Rs 20 Lakhs.

¤ Part of the team involved in opening and maintenance of Corporate New york bank accounts.(Citibank)¤ Owner of the Customer Service Management of the Corporate New york accounts

¤ Involved in the preparation of Financial Statements & Annual Report (Year 2003).¤ Involved in preparing a Financial feasibility report for setting up a mosquito coil manufacturing unit.¤ Involved in preparation of variance analysis report of Monthly P&L against the Budgeted targets