• Handling 4 categories with more than 15,000 SKU’s and aiming to cross 30,000 SKUs by the end of Q4, 2024.• Onboarded more than 50 small and medium size OEM’s having 5Cr. – 200Cr. Of turnover along with large size OEMs having turnover over 500 Cr. like USHA, Crompton, Orient, Havells, Bajaj, Shakti Pumps etc. as a strategic tie up to ensure more than 50% market coverage / availability in different sub-categories of Electrical Category.• Leveraging CRM data to send targeted emails and cold calling designed to increase sales.• Modified layouts and promotional techniques to drive sales.• Optimizing sales methods to best acquire, develop, and retain customers.• Tracking sales, click-through rates, and conversion rates by marketing campaign for comparison.• SKU level price competitive mapping of products listed on SuFin vs different ecommerce websites for higher conversion.

• Handled fashion e-commerce channel and marketplace business for Future group.• Managed P&L for an annual turnover of 60cr.• Review daily, weekly, and monthly business along with overall sell-through performance• Business planning, forecasting and delivery of short term & long terms objectives (volume/ revenue/ growth)• New assortment planning, design new offers, promotions, and execution• Process building to ensure smooth functioning of business• Regular follow up with marketing team to drive sales through activities like Push/SMS/Email/PLA's/Social media campaigns, along with creatives and banners to be execute as per plan• Pricing and discounting update as per planned offers and inventory• Weekly Inventory replenishment plan• Handling customer queries and feedback

• Managing Cluster of categories with a portfolio of 30,000 + SKU’s and business of approx. 5cr per month. • Leading a team of 4 with a view to build an ecosystem to run MRO categories online, like: Electricals, Office supplies etc. • Maintaining P&L of the category and keeping business operationally profitable.• Driving category relationship with leading brands, distributors, and importers with a view to exploring new business opportunities.• Working with brands to increase contribution through promotions and improving accuracy of content, pricing, and inventory• Creating and implementing various processes to improve seller and customer experience.• Managing new Category launches and Exclusive launches.• Daily interaction with online marketing team to set right promotions to increase visibility and sales of category through different channels like Social media/Affiliates/ E-mailers/Push notifications/ PLA feeds etc.

• Maintaining P&L of the category and keeping business operationally profitable.• Managing the set of categories with a portfolio of 20,000 + SKU’s and business of approx. 4cr per month. • Driving category relationship with leading brands, distributors, and importers with a view to exploring new business opportunities.• Working with brands to increase contribution through promotions and improving accuracy of content, pricing, and inventory• Creating and implementing various processes to improve seller and customer experience.• Managing new Category launches and Exclusive launches.• Daily interaction with online marketing team to set right promotions to increase visibility and sales of category through different channels like Social media/Affiliates/ E-mailers/Push notifications/ PLA feeds etc.

• Managing relationship with 40 plus vendors covering 11 sub-categories and 4cr/month in sales.• Building ecosystem for Brands like VIP, American Tourister, Delsey Paris, Swiss military and Puma etc. to operate smoothly in market place model with Snapdeal. • Generated revenue of Rs. 15 Lakhs in Q2 and Q3 through monetization and ads selling. • Making and deploying strategies to make things functional for assigned category. • Developed interactive relationships within organization and sellers to develop process/area expertise• Working on assigned quarterly targets with respect to GSV, Inventory Planning, NPS, Monetization, SD+ salience, Ship-near etc.• Closely working on projects related to Content, Pricing Index, Inventory and catalog additions. • Working on strategic tie ups & brand stores to increase traffic and sales volume. • Continuously working on deals & exclusive launches across categories.

• Worked on Marketplace & SD+ model (i.e. Stock seller’s inventory in Snapdeal’s warehouses across different locations Pan India) • Increasing assortment with better prices & stocks (Imported brands & private label).• Achieved assigned monthly & quarterly targets with respect to GSV, Assortment, IPS, Monetization etc. • Have closed deals & exclusive launches with brands like Hometown, Godrej, Durian, Zuari, Evok. • Worked closely on Seller rating & NPS (Net Promoter Score).• Worked on partners concerns (Returns/Pick up/Pay-out process, etc.)

• To increase gross margin and net margin of the category business.• Business development, catalog expansion and generating revenue through monetization. • Managing and developing relationships with key accounts.• Market research on price data, product movement, competition pricing, product bundling, etc.• Planning sales calendar and marketing activities like Newsletters, Banners, Net Widgets, and Sampling before new product launch etc.

• Business planning / forecasting for assessment of revenue potential in business opportunities• Brand on-boarding and new segment launch to drive category business. • Buying and Sourcing - Finding, evaluating and engaging suppliers of goods and services• Vendor Management - Vendor development, adding new brands and negotiations with vendors• Sales Analysis – Projections, Sales tracks, Regular reviews of sales report• Market Intelligence – Tracking of product life cycle, new offers and schemes available , keep track of trends of online and offline retail• Customer Escalations – Handling customer Queries, facilitate services through instant feedbacks and suggestions.

• Managed Camera and camera accessories category with monthly sale of 2 cr. • Sales Analysis – Projections, Sales tracks, Regular reviews of sales report• Merchandising – Maintaining the Product catalog, Facilitating new uploads and information’s• Market Intelligence – Tracking of product life cycle, New Offers and schemes available , keep track of trends of online and offline retail• Customer Escalations – Handling customer Queries, Facilitate services through instant feedback and suggestions