My role involves a 360-degree approach to digital activation leveraging cutting-edge technologies to drive impactful outcomes across various fronts:- Digital Strategy, Planning, and Execution: Crafting innovative strategies encompassing media, content, and technology, infused with AI insights to maximize reach and engagement.- DaburShop: Spearheading our direct-to-consumer initiative, leveraging AI-driven strategies to enhance customer experience and drive conversion.- Asset Management: Overseeing the management of digital assets such as websites, CMS, and social profiles, utilizing advanced analytics and AI-ML driven data insights to optimize performance and user experience.- Agency & Partner Management: Collaborating closely with diverse partners including media, creative, social, influencers, and technology experts, harnessing robust platforms and tools for efficient coordination and campaign optimization.- Stakeholder Engagement: Nurturing relationships with stakeholders across brands, agencies, and tech partners, fostering digital advocacy through transparent communication and shared objectives.I strive to achieve these by bringing in Digital excellence and best practices from my past experiences and current know how (which continually gathered from a host of industry sources).

Led the digital practice across brands under the HUL portfolio by1)Enhancing Digital capability across HUL+MS teams2)Digital Strategy & Planning 3)Partner Management – Media, Influencers and Martech

Led the digital planning and investments across brands under the PepsiCo portfolio by1)Digital Strategy & Planning & Execution2)Partner Management – Media, Influencers and Martech

SBU Head (North)a) Client consulting on digital strategy and asset creation/managementb) New client acquisition & driving revenue growth

Headed North India business driving :a. P/L & overall revenue management across key client clusters b. New business acquisitionc. Client consulting for marquee clients