Functional Specialist
Current- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion teams- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors- Evaluate the financial aspects of development services - Evaluate the financial aspects of product development, such as budgets, expenditures, research and development… Show more - Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion teams- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors- Evaluate the financial aspects of development services - Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections- Coordinate or participate in promotional activities or trade shows, working with developer team, advertising team, or production managers, to market products or services- Monitor customer preferences to determine focus of sales efforts- Review operational records and reports to project sales and determine profitability- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs Show less