Vikrant Desai Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Roles and Responsibilities:-1. Brand Management: Formulate new strategic / marketing plans, Product life cycle management, Achieve top-line, market share, prescription share and bottom line targets for the brand - Deca Durabolin 2. Market Research Activities: Research to analyze customer behaviour and insights and design strategies accordingly, evaluate opportunities to increase per capita for the brand and address key issues 3. Sales Forecasting and Sales Analysis 4. Promotional campaign implementation and monitoring: Monitor ROI on brand strategies, ensure timely and quality implementation of plans in coordination with internal customers. Effective coordination with cross functional departments withing the organization - medical, training, purchase, admin, supply chain & finance etc.5. Customer Engagement Programs6. Patient Management Activities7. Channel Management

Mumbai Area, India

Senior Product Manager of Hetero Hepatology DivisionRoles and Responsibilities: 1. Formulate new strategies / marketing plans2. Brand Management3. Identify market opportunities4. Market research activities5. Launching new products6. Planning & Designing of visual aids, LBLs, other promotional inputs7. Sales forecasting and sales analysis 8. Training Field Force and9. Patient management activities

Mumbai Area, India

SCIENTIFIC PROMOTION• Promoting company's products to the Doctors by way of detailing and providing scientific information, input, literature etc. to increase the prescription demand in accordance with the applicable laws and the company policies. • Achievement of budgeted targets as per short term (annual) and long term business plan for the HQ. • Meet customers in interiors and micro-interiors towards brand building for Company products.BUSINESS DEVELOPMENT AND CUSTOMER RELATIONSHIP MANAGER• Collect market intelligence and provide same to supervisor. • Coordinate with logistics for timely shipment of products. • Develop and maintain rapport with representatives in dispensaries, nursing homes, clinics- hospitals, medical practitioners and stockists in accordance with the applicable laws and the company policies.. • Coordinate for CMEs, round table meetings, Medical camps, symposia for - medical practitioners, patient counseling and meetings with chemists to implement the marketing plan and enhance the company’s image and business.STRATEGY IMPLEMENTATION AND P&L CUSTODIAN• Implement strategy designed by the company for new and existing-products. • Collect information and trends on the competitor’s activities – new products, marketing activities, and product pricing and new business opportunities as per the Company’s policies. • Translate strategy into action, aimed at creating competitive advantage in the marketplace and achieving targeted profit in the assigned territory/territories.PRODUCT PORTFOLIO MANAGEMENT• Follow up with the stockist for stock statement • Ensure product availability in the market at stockist and chemist level. • POBs to book order from the chemist, proper RCPA, minimizing expiry - and breakagesDEBTORS MANAGEMENT • Periodic follow-ups with debtors for payments and update the supervisor about the status, Ensuring 100% collection from stockists.

Project Title: Study on newer combinations in AntihypertensivesProject Description: To understand the frequency of likely usage on new combinations, patient profile chosen, dose preferred, major benefits sought among its users and benefits seek by the doctors for new combination.

Post Graduate Diploma In Healthcare And Pharmaceutical Management

Activities and Societies: Event head of INSIGHT 2012-2013 an Annual Pharma Conference held at IES Management College and Research.

Bachelor Of Pharmacy (Bpharm), Pharmacy

Activities and Societies: Public Relation Officer of Indian Pharmaceutical Association- Students Forum (Maharashtra State Branch).

Pharmacy

Science

Education record