Here I am responsible for Motor insurance business of HDFC ERGO, sourced through website channel. In this role my key responsibilities include increasing Gross Written Premium (GWP), NOPs, improving unassisted business, enhancing journey UI-UX, building new features and functionalities to improve conversion and GWP, communication, and launching new products. During my stint here so far I have spearheaded initiatives that improved conversion for two-wheeler products and reduced the number of… Show more Here I am responsible for Motor insurance business of HDFC ERGO, sourced through website channel. In this role my key responsibilities include increasing Gross Written Premium (GWP), NOPs, improving unassisted business, enhancing journey UI-UX, building new features and functionalities to improve conversion and GWP, communication, and launching new products. During my stint here so far I have spearheaded initiatives that improved conversion for two-wheeler products and reduced the number of journey fields, resulting in increased conversion and GWP for four-wheeler insurance. I have also successfully managed KYC implementation and end-to-end launch across all lines of business (LOBs) for the website channel within the mandated deadline by IRDAI, with minimal impact on business. As part of my day to day job I collaborate closely with underwriting, call center, IT, claims, compliance, marketing, and other stakeholders to solve critical problems affecting conversion and digital business. We also conduct training sessions for team leads during new product and feature launches. I am also happy to share here that so far I have been able to On-board and integrate new partners such as User testing, Acoustic Tealeaf, GA4, Lemnisk, etc., to address key business challenges. We work on annual budget, estimations, P&L for the LOB, generate insights, and focus on reducing loss ratio to improve the bottom line. I have learnt lot of new skills here that have given a good shape to my career in digital business domain. Show less

Responsible for the portfolio, product strategy and P&L management of the affiliate marketing product called as grabdeals in digital business and transformation vertical. I am responsible for the product life cycle management of the customers. One of the critical tasks is to increase the penetration of grabdeals into the overall credit and debit card base of the bank. In order to achieve the same I plan various product initiatives and interventions. I also manage partner relationships as part… Show more Responsible for the portfolio, product strategy and P&L management of the affiliate marketing product called as grabdeals in digital business and transformation vertical. I am responsible for the product life cycle management of the customers. One of the critical tasks is to increase the penetration of grabdeals into the overall credit and debit card base of the bank. In order to achieve the same I plan various product initiatives and interventions. I also manage partner relationships as part of the product strategy Show less

As a product manager for website I identify the opportunities and develop digital products, prioritise and manage backlog, chase KPIs, deliver value and desired customer experience by developing digital products. Here, we come up with ideas to improve the journeys on the website and build new products. We first test them and if the hypothesis is evident enough to broad base, we implement the changes on the entire websiteMy KRAs include building products on the website so as to increase… Show more As a product manager for website I identify the opportunities and develop digital products, prioritise and manage backlog, chase KPIs, deliver value and desired customer experience by developing digital products. Here, we come up with ideas to improve the journeys on the website and build new products. We first test them and if the hypothesis is evident enough to broad base, we implement the changes on the entire websiteMy KRAs include building products on the website so as to increase digital adoption and transactions, improve TNPS, improve visitor to transaction ratio, drive traffic, improve organic ranking through SEO, Reduce drop offs from the journey by improving design and UX, etc. Show less

Digital marketing for Idea infotainment apps, My idea app and Idea website under Digital Strategy and Planning vertical. Responsible for customer acquisition, customer lifecycle management, usage and revenue enhancement and churn reduction on idea digital properties.

1. Ownership of identified segments and Customer Life Cycle ( Revenue, Ageing, Decline, Reducing Churn)2. Analyse Usage patterns of customers and Market Scenario to draw insights into customer usage/Recharge Behaviour.3. Design and test business intents and products that best meet micro segmentation needs and consequently deliver maximum incremental revenue.4. Configuration and cross functional coordination of product launches.5. Design Communication scripts for different modes… Show more 1. Ownership of identified segments and Customer Life Cycle ( Revenue, Ageing, Decline, Reducing Churn)2. Analyse Usage patterns of customers and Market Scenario to draw insights into customer usage/Recharge Behaviour.3. Design and test business intents and products that best meet micro segmentation needs and consequently deliver maximum incremental revenue.4. Configuration and cross functional coordination of product launches.5. Design Communication scripts for different modes (SMS, Dialer, SIVR) 6. Track relevant KPIs.7. Complete ownership of direct Revenue and profitability of prepaid base8. Work on different analytical tools such as SAS CI, SAS EG, SQL DBX and other in-house tools9.Conduct market visits and voice of customers and retailers for consistent update on market reality. Show less

Assessed the market potential for BASF Water Solution Products in Formulators' market and Water Intensive Industries. Found out key customers and key areas of growth. Identified industry practices in raw water and Effluent Treatment process. Studied the current range of products being used.

Project: Construction, Maintenance, Testing and Commissioning of Mercedes Benz India Ltd Coordinated with subcontractors and Project Management Consultancy to achieve daily targets as MEP Services Engineer. Monitored daily progress for various services. Attended various meetings with clients along with assistant general manager and deputy manager.