● Utilized SFMC tools, including Journey Builder, Automation Studio, and Contact Builder, to automate and streamline marketing processes.● Developed customer journey maps and automated multi-channel campaigns using Journey Builder.● Built interactive & effective cloud pages using Web Studio, AMPscript & HTML● Developed & executed setup of data extension, lists, data filters & email marketing campaigns to design personalized email templates.● Conducted A/B testing & analyzed campaign performance to optimize email subject lines, email content & provide actionable insights to improve overall campaign effectiveness.● Created & deployed email campaigns using email studio, HTML/CSS, content creation & responsive design.● Managed customer data & segmentation using contact builder & SQL.● Analyzed & generated reports for campaign performance metrics such as open rates, click through rate & conversions.

● Market research for specific product, pricing and Optimization.● Performance reports preparation & observation by comparing last month/year sales & reviewing with clients.● Creating new strategy to increase traffic on landing page & sellers’ product etc.● Identifying any issues in our services that is part of customer’s requirement and providing all required information with team to discuss resolution.