I lead multiple teams dedicated to making LinkedIn Ads a trusted platform for both our members and advertisers. We achieve this by deploying AI-driven automated systems and generative AI-powered defenses to ensure that only safe and reliable ads are displayed, effectively countering emerging threats such as the misuse of generative AI for fraudulent activities. I am also responsible for enhancing transparency for our members through features like "Why am I seeing this ad?" and "Ad controls," which empower LinkedIn users with greater control over their ad experiences. Additionally, I play a key role in ensuring LinkedIn's compliance with the EU Digital Services Act by implementing the new Ad Library and reporting controls.

Leading Ads Trust and Transparency initiatives at LinkedIn ensuring all ads that are served on linkedIn are safe for our users. Building initiatives like Why I am Seeing This Ad and User Ad Reports to provide users more transparency and control of their Ad Experience.

Building India's #1 healthcare marketplace business• Leading engineering teams for content, transactions and monetisation products in the marketplace.• Led the engineering initiatives on launch of Practo prime for doctors.

• Responsible for all doctor content, appointment and call transactions on the platform.• Architected and built the biggest & most crucial pieces of the practo ecosystem.• Built new booking engine as well as the content system.• The new content system capable of taking more than existing load with a fraction of infra cost and response times.• Responsible for migration of legacy systems to new java stack.• Responsible for managing existing operational tickets, mentoring, deployments on AWS, production monitoring.• Helped architecting practo Integration SDK to connect with multiple external HMS systems.• Lead teams of engineers to design, develop, and test the high-end, scalable booking engine, content as well as feedback engine of practo.• Set up java processes in the organisation involving but not limiting to code analysis, coverage analysis, build scripts, M2 repo setup, boilerplate scaffolding modules to optimize developer productivity and promote reusability across.• Designed and launched Practo prime & Practo cashback program.Open Source Contribution• Zendesk Maxwell

Product features/built• Built a multi-tenant platform to empower businesses sell, market, engage with customers online• Android/iOS merchant and customer e-commerce integrated app and web portal.• Payment gateway integrated• Multichannel marketing platform, analytics, campaigns/offers, drip marketing etc.• Inventory management, multi-theme support, full e-commerce admin portal.• Real-time chat support for customer and the seller.• ~40 paying customers with transactions flowing.• Full cloud infra deployment and management on AWS and Microsoft Azure. • SEO including structural data highlighting, SERP analysis, html/page level optimizations for better Google rankings and crawling• Page speed mod integration with apache for improved performance and seo• Managing team of 6 engineers, hiring, mentoring.Consultant• Yatra.com's content publishing platform ( yatrablog.com )• Yatra.com activities core backend microservice engine. Integrated with viator/bemyguest etc.• FashionAndYou.com complete web UX redesign in new bootstrap/less and angular.• Built Money On Mobile's new Rail booking portal integrated with IRCTC and deployed on Google Cloud.• Numerous WordPress installation and setup projects.• Mobile apps using parse/ionic framework.• Client interactions, requirement and planning, onsite product support and deployment.

• Responsible for complete tech rehaul from older legacy systems in Domestic flights. • Re-wrote backend system from struts to spring MVC.• Re-wrote view layer from JSP's to angular.• Built a real-time fail safe multithreaded flights booking post-processing engine.• Improved overall code by removing legacy ANT build process and moving towards maven driven builds and CI Integration with Jenkins.• Built the new responsive and adaptive design of flights currently live using angular and bootstrap.• Built features like cheap fare calendar, real-time dynamic targeted tips with server push.• Drools rule engine integration for dynamic coupons.• Mentored team for skills like spring, angular, bootstrap etc. • Achieved performance improvements in the new system by reducing infra cost to half.• Increased overall conversions by 8% of all flight bookings.

• Designed and developed many cloud-based applications from scratch using spring MVC, hibernate, dojo ui,jquery, bootstrap etc.• Built many integrations like Open id, SAML, OAuth 2 for implementing SSO.• Built a predictive model using MLR.• Portal development using liferay framework java.