Vilma Henriksson Email & Phone Number

At Kuulu I work together with our customers to help them succeed with branding and digital marketing – both in Finland and internationally. I'm specialized in branding, concept design, and international marketing. I love to facilitate workshops and see my clients' brands become crystal clear.As Europe's first (and only) StoryBrand certified agency, we know how to clarify your brand message and put your customer first.

As Smartum's Content Marketing Specialist I was responsible for B2C marketing and communications that aimed to inspire Smartum fringe benefit users to actively utilize the benefits and that way support their wellbeing. I participated in developing the user activation process. My job included designing and carrying out omnichannel campaigns and other B2C marketing activities, as well as planning co-operation with the partner network.

As a Marketing Specialist I planned and executed Eventilla's (B2B SaaS) marketing strategy, as well as daily marketing operations, such as international content & communications, advertising, brand development, and webinars.

At Suvera I launched and coordinated the company’s marketing operations and social media communications, renewed the website layout and content, as well as crystallized the brand image. I also participated in developing the customer journey.

New York

I worked with Finnish trade promotion, events, CRM and social media communications at the Consulate General of Finland in New York.

I was responsible for the marketing of OP Kausiauto (OP Flexible Car) service. My job included e.g. planning and executing marketing strategy, campaigns, social media and communications.

- Event production: I co-organized e.g. a NFI event in Helsinki and OP Lab 's Team Day.- Marketing for OP Kausiauto (OP Flexible Car service).- Multitasking: HR-related work, assisting with operations, assisting the Head of OP Lab and many other varying responsibilities.

Participating in service design projects and assisting the Head of OP Lab.

Salesperson in Swedish IKEA. I was trained for active selling and customer service in Swedish, Finnish and English. My IKEA years taught me a lot about business logistics and practices, as well as the Swedish business markets and culture.

Assistant at a law firm. Assisting with the office operations and marketing. Worked short periods and with different projects on summer 2012, summer 2016 and autumn 2016.

Promoting brands and products around Northern Finland. I worked with e.g. Fazer and Sinebrychoff and learned a lot about field marketing and brands.

M.Sc., International Marketing

Master's Thesis: Sustainable Fashion Marketing Strategy

Bachelor Of Arts, Nordic Philology (International Business Comms, Swedish)

Major in Nordic Philology (specialized in international business communications) Minors in Economics, Marketing and Service Design &.

Minor Studies, Service Design & Design Management

Minor studies in Marketing, Service Design and Design Management.