Vilma Vale-Brennan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

AstraZeneca US client lead across Respiratory, Immunology, Cardiovascular, Renal and Rare Disease therapeutic areas. Client champion driving brilliance throughout all teams to ensure agency work goes above client expectation. Managing a team of +100 FTEs for media planning and buying across all channels.

Col. Granada, Ciudad De México , Mx

Successfully developed and implemented a strategic framework to consolidate the agency creative and media services. In doing so, delivered attributable, large-scale omni-channel campaigns to accelerate client ́s growth. Vale Network is a leading full service advertising agency in Mexico servicing clients across different industries: Telecel, Telmex, Femsa, Hershey’s, H&M, Banco Compartamos, Beam Suntory among others.

London, London, Gb

Directed and restructured services for General Market media planning and implementation teams for five divisions of the L’Oreal account. Managed and orchestrated media and content campaigns across all media channels.Lead and expanded Multicultural division to record double-digit revenue growth through existing clients and new business development. Wavemaker Multicultural is a leading multicultural media agency in the US. Key clients: AT&T, L’Oreal, Campbell’s, KFC, IKEA, Marriott, Chevron.Partnered with new Business team to pitch and win L’Oreal, Lancôme, Navy and O’Reilly accounts by developing forward-thinking strategies and competitive tactics to address clients´ challenges.

Purchase, New York, Us

Joined Pepsi global licensing team in transforming the business to one of brand augmentation achieving valuable profit generation.

BBVA Bancomer / Planned theatrical release and U.S. distribution of Los Que Se Quedan (Those Who Remain), an award-winning Mexican documentary sponsored by BBVA Bancomer Bank.

New York, Ny, Us

Built brand awareness, led revitalization efforts, and provided strategic direction to market research, graphic design, and PR initiatives for New York’s leading Latin American arts and cultural institution.

New York, New York, Us

Increased profits 10% while leveraging relationship with Pfizer to capture three new US Hispanic accounts: Listerine, Benadryl, and EPT.

New York, Ny, Us

Created new brand strategy that prompted the “Close moments” integrated campaign for Listerine PocketPaks. The campaign stabilized the US business and increased sales by 10%. Won Gold Effie Award.

København Ø, Hovedstaden, Dk

VP Management Representative, Pfizer UR Global Management (2002 – 2003) — Managed Pfizer's OTC upper respiratory category brands including Benadryl, Sudafed, Benilyn, and Reactine in key markets: UK, Germany, Australia, LATAM.VP Account Supervisor, Benadryl (1999 – 2002) — Coordinated Benadryl’s most successful campaign ever and earned “exceeds expectations” ratings for spurring Benadryl to historic record US sales.Account Supervisor, New Confectionery Products and Clorets (1998) — Managed global advertising activities for Clorets in 15 markets; worked closely with Bates affiliates.

Certificate, Business Administration And Management, General

Ba, Marketing