Vin Gill Email & Phone Number

Derby, Gb

✏𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 & 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁🔘Responsible for developing, implementing, analysing and evolving the social media strategy, applying up-to-date knowledge of social media trends, tools and best practice🔘Social media copywriting & proofreading, ensuring content is optimised for ‘social SEO’ with the objective of appearing higher in search rankings🔘The creation and management of a creative brainstorm session called ‘#SocialSynergy.’ This brings together a range of departments to discuss social content, themes and ideas🔘Accountable for all social content marketing, from daily social content to unique social brand reactive noise activation. Developing and implementing a social media schedule 🔘Build our community to be brand fans through engaging initiatives and giveaways🔘Work closely with the wider digital marketing and brand team to ensure all social media activity is aligned with brand campaigns and objectives🔘Develop recommendations on how to strengthen brand campaigns and key messages across our channels🔘Manage the UGC process🔘Work closely with blog to tie-in social content🔘Manage the social budgets/incentives to boost a growth in fans and engagement 🔘Responsibility for briefing in-house design team🔘 Strategic content creation for ad-hoc ‘internal’ reactive campaigns to meet business objectives🔘Monitor the latest trends in the social and digital arena🔘Develop new content opportunities across formats and channels

📊𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀🔘Monitor and measure performance through key performance indicators and regular reporting🔘Present and ensure senior stakeholders understand the social media reports🔘Proactively carry out regular competitor and consumer trend analysis🔘Continuously implementing key learnings from the report in current and upcoming schedules, suggesting new ideas or approaches, evolving the content schedules or brand engagement opportunities based on reactive trends or what might resonate better with audiences (based on reports)🔘Report and analyse on campaign activity, i.e., #WinterWonderland, and suggest new approaches based on data and insights 🔘Implementation of the new software across the organisation. Fluent in ‘Meta’ and Hootsuite (and other SM software programmes)👂𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁🔘Regular social listening in Facebook Center Parcs groups. Act on insights from guest conversations to create proactive content as well as continuously aim for improved engagement🔘Share feedback/key insights obtained via social media channels with relevant areas of the business (positive and negative actionable insights)🔘Seek out new opportunities to be responsive/reactive across our social platforms🔘Develop and manage an influencer and brand ambassador marketing strategy to drive branch reach further and engage new communities 🤔𝗔𝘂𝘁𝗼𝗻𝗼𝗺𝘆 & 𝗝𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁🔘Judge how people will react to social posts and suggest an ‘escalated’ approach to the situation. Use data to feedback insights into key stakeholders, and then suggest and articulate re-prioritisation of content outputs accordingly🔘Be the custodian of best practice, by being up to date on risk and governance, raising potential issues in the right way and safeguarding the channels, i.e., password management 🔘Work closely with internal teams- set up of mini ‘action groups’ where required.

🤝𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲🔘Involving and training the village Marketing Co-ordinators with on-going guidance and support with proactive opportunities and monthly schedules🔘The creation of bespoke training manuals🔘Sharing insights and ‘how to’ guides: Providing regular updates to departmental account leads with the latest developments across social media platforms🔘Guiding, editing and providing constructive feedback to the junior team on their content creation and assigned social tasks🧐𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁🔘Co-ordinating an external social media agency, whilst bringing together key stakeholders🔘Input in ‘social photography’ brief during key photoshoots✅𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮🔘Internal Social Media🔘Develop internal social media best practice and policies🔘Provide on-going guidance on social media best practise to colleagues

South Derbyshire

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁:🔸Social Media Strategy: Responsible for developing, implementing, analysing and evolving the social media strategy, applying up-to-date knowledge of social media trends, tools and best practice.🔸Crisis and reputational management: Safeguarding the Council’s online reputation by managing negative engagement and ensuring timely and accurate information is made available to residents.🔸Reporting: Analysing and creating detailed data-led monthly, annual and campaign reports for effectiveness and ROI.🔸Cultivating engagement: Managing the central social media accounts including all engagement. Utilising community Facebook groups and ‘super-fans’ to help share relevant key messages. 🔸Social customer service: Liaising with service areas to tailor responses to incoming queries.🔸Monthly schedules: Working with internal departments and stakeholders to share insights and gather inputs for future social content. This includes designing creative content based on user behaviour, website analytics and seasonal trends.🔸Campaigns: Ensuring social media is part of an integrated campaign plan. Work with departments to create tailored campaigns – ensuring both paid and organic activity is evidence-driven and audience focussed. 🔸Training: Providing in-house training and the creation of bespoke training manuals. 🔸Video content: Creating storyboards, filming and editing video content across all platforms.🔸Central point of control: Utilising Facebook Business Manager to oversee 10+ departmental social media accounts to ensure a central point of control focussing on consistency, adherence to the Social Media Strategy and compliance with all platforms’ terms and conditions. 🔸Software: Implementation of the CrowdControlHQ software across the organisation. 🔸Sharing insights and ‘how to’ guides: Providing regular updates to departmental account leads with the latest developments across social media platforms.

South Derbyshire

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:💻Content Management System (CMS): Manage and maintain the Council’s website. Create data-led website reports utilising Google Analytics. Responsible for developing content structure, optimisation, designing web assets, briefing web suppliers and incorporating the customer journey into social media content. 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘀 𝗮𝗻𝗱 𝗣𝗥:📍Staff internal communications: Write and distribute staff communications.📍E-newsletter: Write content for the internal blog and e-newsletter. 📍Media Queries: Reactive to traditional media queries from requests for Officers to be interviewed on BBC news programmes to why the local Christmas tree hasn’t got enough baubles…📍Press releases: Write and distribute newsworthy press release. 𝗖𝗼𝘂𝗿𝘀𝗲𝘀:✔Facebook Blueprint e-learning.✔LGcommunications Academy 2018.✔The Social Media Content Programme – by UK Social Media Marketing Awards winner Helen Reynolds. ✔Comms2Point0 UnAwards Winners Masterclass.✔CrowdControlHQ Inspired Social 2019.✔LGcommunications Academy 2019.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:◾Facebook page: Launched and grew a new Facebook page organically to become the central point of information sharing within 6 months. ◾Social Media Strategy: Created and delivered a SM strategy, passed by Full Council Committee and Senior Leadership Team. ◾Framework: Established a social media framework across the organisation; quality-control processes, reports, escalation policies and style guides. ◾Training: Developed tiered training sessions and a ‘weekly social media newsletter’ for teams. ◾Marketing material: Independently designed the marketing material across the council including hard copies and digital posters at zero cost receiving outstanding feedback.◾Campaigns: Successfully delivered a variety of campaigns organically with excellent feedback.◾Press releases: Consistently delivered 10-12 releases per month, including those of a sensitive nature.

Derby, United Kingdom

6-month contract:◾Managing and creating digital strategies across social media platforms.◾Sourcing content and building e-shot campaigns using Dotmailer, Spektrix and InDesign.◾Ownership of the Facebook Ads Manager campaigns.◾Live-streaming and posting during live events as part of campaign plan.◾Launch and management of new Instagram account.◾Tracking and analysing campaigns, making necessary adjustments to meet targets. ◾Complete ownership of crisis management within social media.◾Creating training material for internal and external clients.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: 🔸Campaign: Successfully managed a prominent advertising campaign for #PoppiesTour. 🔸Facebook Ads Manager: Implemented demographic and interest-based targeting, split testing, carousel, video and slideshow adverts.🔸Facebook: Achieving a record reach of 547,411 users with 205,578 video views and 2,803 likes, comments, shares and reactions.🔸Training: Excelled at training internal clients by creating dynamic training manuals with outstanding feedback.

Nottingham, United Kingdom

Clients: B2B sectors include: property, legal, construction and food & drink.◾Strategic and creative recommendations for existing and potential clients.◾Planned, launched and analysed social media advertising campaigns. ◾B2B social media management and monitoring. ◾Crisis communication management. ◾Managed digital account executive. ◾Implemented digital trends.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:🔸Implemented social media structure and frameworks for content plans, reports and an out of hour’s escalation policy.🔸 Grew a B2B account by 131% despite its monthly average growth rate staying stagnant at 2%. 🔸 Implemented an analytical spreadsheet, which tracked growth/ROI for clients.🔸 Recently passed the online Google analytics academy course.🔸 Improved the agency’s social media channel.

Birmingham, United Kingdom

Clients: B2C sectors include retail destinations across the UK/Europe. ◾Social media strategies and proposals: Provided up-to-date research-led strategies and proposals for pitching to clients.◾Crisis management: Liaised with PR agencies and provided expert advice navigate PR crisis events.◾Project management: Briefed videographers, coders and developers to consistently deliver projects within budget and deadline.◾Management: Managed a Digital Account Executive and interns.◾Training: Responsible for both internal and external training workshops.◾Budget management: Managed budgets for Facebook Ads Manager, Instagram and Snapchat campaigns. ◾Social media accounts: Created content and managed engagement across Facebook, Twitter, Snapchat and Instagram across a variety of clients. ◾E-shots: Designed templates, created content and delivered regular e-newsletters. ◾Insights: Part of a monthly dedicated focus group to brainstorm creative ideas based on the latest trends and industry knowledge.◾ Website: Ownership of web projects from initial scoping through to wireframes, design, build, testing, CMS functionality, content writing and upload, client training and go live/handover.◾ Client side: My client-side experience consists of direct client liaison on all things digital/social. This included delivering presentations, strategies, reports, and proposals to clients.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:🔸Promotion: Successfully exceeded targets within first year and promoted to Digital Account Manager.🔸Project management: Launched 10 new websites coordinating with multiple external agencies to deadline for a multi-billion-pound turnover company.🔸Instagram: Responsible for a paid-for social media campaign resulting in an increase of 719.53% (3,681 followers) within a month.🔸Snapchat: Pitched and successfully launched a Snapchat filter campaign.🔸New business: Achieved a very high conversion rate through social media proposals.

Sutton Coldfield

Three-month contract for Maplin Electronics.◾Weekly/monthly social media campaigns. ◾Scheduling and monitoring social media. ◾Researched new social media trends.◾Tracked and collated statistics for the digital marketing campaign report.

Wolverhampton, United Kingdom

Pass

Activities and Societies: ✔Week 1: Re-setting our thinking on social media Psychology of sharing; what works on different channels; how.

Education record

Prca – Public Relations Consultants Association (Prca) Industry Specific Training Course

Nctj With Acquired 80Wpm Shorthand., Journalism, Pass

Ba (Hons) Broadcast Journalism

Digital Marketing, Pass