Data Analyst
Current• Developed Power BI dashboards to analyze customer behavior, uncovering a previously unidentified high-value online grocery segment. Insights from these dashboards led to a targeted marketing campaign that boosted online grocery sales by 30%. • Optimized Snowflake data models and created Power BI datasets to streamline query performance, reducing report refresh times and enhancing user experience by 50%. • Created Power BI dataflows to automate ETL processes, integrating data from Azure Data Factory into Power BI for real-time analytics and reducing manual effort by 40%. • Built and maintained over 50+ Power BI datasets and measures using DAX, improving data transformation processes and delivering actionable insights. • Integrated Power BI with Azure SQL Databases and Synapse Analytics to deliver advanced analytics, enabling cross-functional teams to leverage predictive modeling and business intelligence tools effectively. • Developed SSIS ETL pipelines, ensuring clean and accurate data for Power BI dashboards and data marts, supporting executive decision-making. • Utilized Power BI’s advanced query editor and optimized SQL queries to handle datasets exceeding 1 million records, enabling in-depth business analysis and streamlined data visualization.