Led the redesign of Connect Resources' main website, driving a brand-wide design overhaul to boost user engagement by creating a fresh, dynamic user experience through custom animations and a revamped brand identity.✅ Conducted extensive user research and competitive analysis to identify areas of improvement.✅ Designed a fresh, visually appealing website with custom animations and a cohesive brand identity.✅ Created a comprehensive brand book and UI kit, enabling consistency across platforms and design scalability.✅ Improved user engagement by 150% through UX writing and concise, brand-aligned content.✅ Boosted average user visits by 115% in one month by leveraging behavioral analytics tools like Hotjar to address user pain points.✅ Led a team of designers to execute redesigns for subsidiary brands under the company umbrella, ensuring consistency and usability.

Played a pivotal role in designing critical modules for ConnectHR’s cloud-based HRMS web application and mobile app, creating seamless B2B solutions tailored for client needs.✅ Collaborated closely with project managers, developers, and CRM teams to ensure smooth execution of design solutions.✅ Designed and iterated on key B2B modules, including Employee Performance Review, Recruitment, Shift Management and Executive Dashboards, which received positive client feedback.✅ Conducted research, user journey mapping, and usability testing to craft client-focused, user-friendly designs.✅ Modernized the mobile app interface, introducing changes gradually to ensure a smooth transition for core users.✅ Boosted website traffic by optimizing the user registration flow through improved UX.