Enhanced AI-driven lead generation and approval process at IndiaMART, resulting in a 40% increase in "Buy Lead" approvals over 2 years, driving sales efficiency and growth.Developed a rule-based model to detect fraudulent user behavior, significantly improving platform security and reducing financial risk.Integrated WhatsApp user journeys, reducing annual user retention costs by INR 4 Crore and improving customer engagement.Conceptualized and executed an omnichannel remarketing… Show more Enhanced AI-driven lead generation and approval process at IndiaMART, resulting in a 40% increase in "Buy Lead" approvals over 2 years, driving sales efficiency and growth.Developed a rule-based model to detect fraudulent user behavior, significantly improving platform security and reducing financial risk.Integrated WhatsApp user journeys, reducing annual user retention costs by INR 4 Crore and improving customer engagement.Conceptualized and executed an omnichannel remarketing strategy, boosting user acquisition by 20% through targeted campaigns and cross-platform engagement.Analyzed user journeys across multiple platforms to create data-driven user stories, enhancing product design and user experience.Introduced key touchpoints on IndiaMART's Android app and website, streamlining the user journey and improving customer satisfaction.Automated reporting and data analysis processes using Data Warehouse and Power BI, enhancing decision-making and operational efficiency. Show less

- Complete Buyer Custodian in B2B online marketplace - Responsible for approval and enrichment of Requirement submitted by Buyers - Enriching registered user Profile Information - Created Front-end Platforms on Appsmith by integrating external APIs to test and audit the user information - Resolved Seller side complaints by fixing the leakages in the Product based on feedback mechanism - Takes care of Data Automation via AWS Redshift datamarts- Handling Enquiries… Show more - Complete Buyer Custodian in B2B online marketplace - Responsible for approval and enrichment of Requirement submitted by Buyers - Enriching registered user Profile Information - Created Front-end Platforms on Appsmith by integrating external APIs to test and audit the user information - Resolved Seller side complaints by fixing the leakages in the Product based on feedback mechanism - Takes care of Data Automation via AWS Redshift datamarts- Handling Enquiries submitted by buyers directly to our Sellers Show less

- Led PAN India e-commerce strategy and business operations for leading consumer brands including Pril, Exo driving growth and brand visibility across online platforms- Managed key e-commerce accounts (Amazon, Flipkart, Big Basket, Blinkit), optimizing product listings, pricing strategies, and promotional campaigns to boost sales and market share- Onboarded and developed strategic partnerships with high-growth accounts like Pharmeasy, SuprDaily, Swiggy Instamart, and Nykaa, expanding… Show more - Led PAN India e-commerce strategy and business operations for leading consumer brands including Pril, Exo driving growth and brand visibility across online platforms- Managed key e-commerce accounts (Amazon, Flipkart, Big Basket, Blinkit), optimizing product listings, pricing strategies, and promotional campaigns to boost sales and market share- Onboarded and developed strategic partnerships with high-growth accounts like Pharmeasy, SuprDaily, Swiggy Instamart, and Nykaa, expanding product reach and driving significant revenue growth Show less

- Led the digital mapping and GPS location tracking for 1000+ retail shops across Delhi NCR & Haryana, enhancing operational efficiency and data accuracy for better decision-making.- Developed and implemented the estimation process for Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM), providing critical insights for targeted market strategies and business growth.- Spearheaded the online route mapping and tracking system for pickup and drop locations… Show more - Led the digital mapping and GPS location tracking for 1000+ retail shops across Delhi NCR & Haryana, enhancing operational efficiency and data accuracy for better decision-making.- Developed and implemented the estimation process for Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM), providing critical insights for targeted market strategies and business growth.- Spearheaded the online route mapping and tracking system for pickup and drop locations, optimizing logistics and reducing delivery times for improved customer satisfaction.- Automated attendance and operational workflows through Sales Force Automation (SFA), streamlining processes and reducing manual errors, leading to enhanced team productivity.- Led the onboarding and payment automation initiatives for 16 key clients, generating monthly revenues of INR 3 Crore within 2 months of launch, contributing to operational scalability and revenue growth. Show less

Alumni Relations

- Learnt about customer engagement funnel (Both offline and online), analysed importance of user interface in the app - Crafted solutions across user interface and end to end user experience to help grow the category

launched Gyan Fresh app on playstore, served more than 3 lakh customers, designed schemes and route mapping for deliveries, handled issues in orders & deliveries, managed data in Excel till the app is up & running.

- Learnt how and from where to collect relevant data & created Shopper Engagement funnel - Reached a Shopper Understanding and crafted solutions to attain retail growth