More than a decade of experience (in business strategy, branded content, media planning, media buying, data listening/analysis, and project/account management) I have worked with brands/companies of different scales across different industries including FMCG, Hospitality, IT, Fashion, Telecom, Retail, Banking and more.In my current role at EssenceMediacom, I am fueling the branded content strategy. The role is to drive awareness and consideration for different verticals of brand using appropriate content partnerships/interventions.
Wpp Media
View- Website:
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- 28322
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Director - Content And InnovationWpp MediaDelhi, India -
Director - Content & InnovationGroupm May 2023 - PresentGurugram, Haryana, IndiaCreative Futures team at EssenceMediacom plays a vital role in nurturing ideas, mapping it with business goals and finding the right vehicles to disseminate. Creative Futures help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising. -
Associate Director - Content & InnovationGroupm Jun 2021 - Apr 2023Gurugram, Haryana, IndiaIn this role, leading the brand advocacy & content innovation team for Airtel account in EssenceMediacom, GroupMKRAs include: - Strategic Thinking and Thought Leadership- Stewardship of Content Partnerships and Innovation- Market Engagement and Deployment -
Senior ManagerGroupm Jul 2019 - May 2021Gurgaon, IndiaIn my current role, I am leading the Command Center for Airtel where we synthesize and triangulate information from multiple sources to interpret valuable insights.At command center we transform data into actionable consumer intelligence. With a vertical market approach, providing insights within an industry context. Allowing brand not just to listen to what consumers are saying about their products/services, but to predict new trends and determine which ones matter. -
Marketing Strategy ManagerDrizzlin Media Sep 2015 - Jul 2019New Delhi Area, IndiaDrizzlin’s offerings helps you to develop a holistic approach to online engagement. Starting from discovering the fabric of conversations around your brand to understanding your communication stance; we identify the initial ‘perception gap’ to guide us through developing a robust strategy for you. Do take a look at our specific services to understand how they piece together to build you a powerful brand online. -
Digital Marketing ConsultantTetra Pak Sep 2015 - May 2016Gurgaon, IndiaTetra Pak is specialist in complete solutions for the processing, packaging and distribution of food products. Tetra Pak solutions are specifically designed to be as economical with resources as possible. Dairy products, juices and nectars, ice cream, cheese, dry foods, fruits, vegetables and pet food are examples of products that can be processed or packaged in Tetra Pak® processing and packaging lines. -
Account ManagerRepindia Mar 2015 - Aug 2015New Delhi Area, IndiaAt RepIndia tech geeks, design freaks, social strategists and hyper client planners all come together under one roof. Be it a revamped brand identity an award-winning social media campaign, or a slick and quick mobile site, we have some of the most curious minds of our generation innovating as a team to help you stand out far from the crowd. -
Account ManagerHt Media Ltd May 2014 - Feb 2015Gurgaon, IndiaDigital Quotient (a digital wing of HT Media) is a Data driven Social and Mobile marketing firm that brings together the most potent forces reshaping the communication world – Social Media, Mobile, Videos and Data Analytics. We have a very strong ‘Mobile First’ attitude with the Strategic mindset of a Management Consulting Firm, the Customer focus of a Digital Agency and the Innovation mindset of a Product company. DQ combines the social expertise of Webitude with the mobile expertise of HT Mobile Solutions to offer ground breaking communication services to top clients globally. -
Marketing ManagerNiswey Dec 2012 - Mar 2014New Delhi Area, IndiaNiswey deals in complete digital marketing and branding activities. Strategies and implementation include Web Analytics, User Behavior, Heatmaps, Search Engine Optimization, Search Engine Marketing (Advertising), Social Media Marketing, Landing Pages and Lead Generation Activities. The list is not exhaustive as once we get involved with a brand, we have a lot more to offer, yes talk to our clients for testimonials! -
StrategistIffort Jun 2011 - Nov 2012NoidaIffort is an India based 'people centric' web strategy & social media consulting firm that plans, creates and executes a thorough roadmap to deliver tangible value for its clients and their stakeholders
Vinay Rawat Education Details
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Computer Science -
Science
Frequently Asked Questions about Vinay Rawat
What company does Vinay Rawat work for?
Vinay Rawat works for Wpp Media
What is Vinay Rawat's role at the current company?
Vinay Rawat's current role is Director - Content and Innovation.
What schools did Vinay Rawat attend?
Vinay Rawat attended Dr. A.p.j. Abdul Kalam Technical University, Army Public School (Aps).
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Vinay Rawat
Navigating The Data Universe: Crafting Solutions, Igniting Insights | Data Engineer, Scientist & Cloud Enthusiast || Ex. Optum, Deloitte Usi, Sapient || Microsoft Certified - Azure Data Science AssociateNew Delhi -
Vinay Rawat
Jaipur -
Vinay Rawat
Digital Marketing Agency Head @Expertdigipro.In | Helping Businesses And Agencies Generate Leads And Build Their Brand | Specialist In Website Design, Meta Ads, And PpcDelhi, India -
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