Vince Phan Email & Phone Number

Barangaroo, Nsw, Au

Barangaroo, Nsw, Au

Sydney, New South Wales, Australia

Client: GWF, MGAs Entertainment, Mastercard & UNIQLO

Brisbane

Lush Cosmetics (Brisbane) – A famous UK campaigning cosmetic company focusing on creating fresh handmade cosmetics with high ethical value, 29 stores in Australia and 923 stores around the world.CUSTOMER BEHAVIOR ANALYSIS ✅ Developing a deep understanding of the brand and consumer behaviors to create a personalised conversation, engage and inform customers to increase brand awareness at the top 3 Lush’s busiest stores in Australia. CONTENT CREATION & CREATIVE THINKING ✅ Building, developing and creating the content (visual, copy) to engage and increase interaction with target audiences on Instagram’s store account by creating relevant content from Marketing campaign and key dates from Lush’s Communication team. SOCIAL MEDIA MANAGEMENT ✅ Building a rapport with target audiences to increase engagement between the Instagram’s store and users by social media’s activities on Instagram. ACHIEVEMENTS ✅ Increased +70% of the awareness and triple the interactions (605 views, 75 likes) of Instagram store for the new products on Halloween day based on a deep understanding of popular trends, observing consumer behavior and choosing the golden time to post. ✅ Improved +10% of interaction in each post (63 likes) after contributing 40% of Instagram’s content strategy to Store Manager based on a deep understanding of customer behaviors, popular trends, and product knowledge since January 2020. ✅ Boosted +31% total sales of Christmas and Halloween Limited Products on the first day released in 2018 by personalising experiences based on consumer behaviors after only 3 months joining the team. ✅ Grew sales +20% for Charity Pot and earned the award of ‘Best Sales Assistant’ on Wear It Purple Day to support Minus 18 by generating demand to customers by observing customer behavior trends and personalise their experiences. ✅ Enhanced +70% customer satisfaction and converted 6 customers to loyalty program by developing a deep understanding of customer behaviors and routine.

CREATIVE THINKING & CONTENT CREATION✅ Creating and developing creative concepts and ideas with Art Director based on deep understanding of clients’ products/services and creative brief from Account team to meet clients’ marketing strategy and objectives. ✅ Developing orignal copy content to grab the target audience’s attention using the correct positioning, relevant customer-focused messaging which fits with client’s tone of voice to create engagement with consumers.TARGET AUDIENCES ANALYSIS/MARKETING TREND ANALYSIS/SOCIAL MEDIA MANAGEMENT ✅ Developing insightful copy and visual content to achieve client’s marketing objectives by learning the differences between social media platforms in content marketing to customise and create meaningful content for each platform.INTERPERSONAL✅Collaborating with Creative Director, Account team, and the client by organising and prioritising tasks based on the deadline of each project to ensure meeting 100% deadlines. ACHIEVEMENTS ✅ Gained 643K views, 600 likes (Youtube) and 8.4K likes, 2.2K shares, 303 comments, 504K views (Facebook) by choosing relevant brand ambassador and creating concept ideas that addressed the right consumer insight for a leading food and biotechnology corporation. ✅ Gained 1.9 million views, 11.5K likes, 722 comments, 2K shares (Facebook) with the 360-degree marketing campaign to rebrand the top beer brand in the market with Creative Team by analysing the market and understanding consumer behaviors. ✅ Increased +270% consumer engagement (30 to 80 likes) for each Facebook post by localising content of Oreo’s fan page (Mondelez International) from a global campaign after joining the company for less than 3 months. ✅ Gained outstanding recognition from Creative Director and Creative team in preparing for a million-dollar brand pitch to the market leading eCommerce platform after having only 4 hours to prepare by using positive language and storytelling techniques

iFocus Media - An independent, dynamic communication production company partnering with more than 20 projects for global clients such as Universal Music Group, Nestle, Panasonic with full service from ideas to post-production.CREATIVE THINKING ✅ Developing and generating creative concepts and visuals for videos with Director based on the client’s brief and researching different sources to gain consumer insights and creative inspiration.✅ Creating copy content options to propose to the Creative Director and Director, which can be rejected or developed, based on understanding the popular culture and trends. COMMUNICATION ✅ Creating and developing clear conversations to understand requirements of Clients and Director for the film crew by using phone, email, active listening, motivating, and meetings to make sure delivery 100% of client’s expectation while the whole team is on set. ACHIEVEMENTS ✅ Gained 1.4 million views (Youtube), 20 articles, and 3.1 million search results (Google) with “The Old Love” music video project for a top female artist by contributing 50% in the concept idea based on understanding target audience’s behaviors in 2016. ✅ Gained 69 million search results (Google), 5.2 million views (Youtube) by creating the tagline “New Year is for going home” for the market leading eCommerce platform in short video series by understanding consumer behavior during New Year occasion. ✅ Decreased pre-production time by 20% after mentoring 3 new production assistants by guiding them in the production process after joining the company for only 6 months.

Master’S Degree, Marketing

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication