Vince Nguyen Email & Phone Number

California, United States

Working alongside a small team to help launch the Honda Digital Solutions program. I started with assisting in Tier 1-3 support, Working with the regional zones, I would look at case studies nationwide and review multiple zone and dealer marketing campaigns. Everything from website audits to forensic analysis on SEM Marketing, I would help to establish key performance indicators (KPIs) to define and measure dealer campaign success. Our team would be awarded with developing and… Show more Working alongside a small team to help launch the Honda Digital Solutions program. I started with assisting in Tier 1-3 support, Working with the regional zones, I would look at case studies nationwide and review multiple zone and dealer marketing campaigns. Everything from website audits to forensic analysis on SEM Marketing, I would help to establish key performance indicators (KPIs) to define and measure dealer campaign success. Our team would be awarded with developing and launching the Acura Digital Dealer Program. Launching a nationwide roll-out I would help enroll dealerships on program and support utilization of their Tier 3 co-op funds. My job is to Created strategies and supported dealers with Website, Digital Marketing, Digital Retailing, Reputation Management, Lead Enrichment and Call Tracking. I act as a dealer advocate to ensure dealerships are utilizing tools and maximizing opportunities. I also act as a liaison between the dealership and any vendor on the Acura Digital Eco-system. Show less

During 2020 FCA and Peugeot merged to become Stellantis. As we started to navigate through company changes, so did my role. Stellantis switched our focus on supporting their Digital Program. Working with the Regional and District Marketing Managers, I would assist in establishing Key Performance Indicators (KPIs) and assessing of performance from all website, digital retail, digital marketing and third-party lead vendors. I would also work with the Field Team and District Managers as we would… Show more During 2020 FCA and Peugeot merged to become Stellantis. As we started to navigate through company changes, so did my role. Stellantis switched our focus on supporting their Digital Program. Working with the Regional and District Marketing Managers, I would assist in establishing Key Performance Indicators (KPIs) and assessing of performance from all website, digital retail, digital marketing and third-party lead vendors. I would also work with the Field Team and District Managers as we would launch multiple digital roll-out programs including SEM Marketing, Digital Retailing, OLV and OTT. Shortly after the year started, we faced a new challenge with the global pandemic and fears of a great recession. Amid turbulent market conditions and strict government shutdowns, I worked with dealerships to help them navigate through unknown times. Collaborating with their leadership teams to implement automated processes and keep communications open with their customers. We also did nationwide launch of an OEM Digital Retailing tool to help customers communicate and purchase vehicles online. During this time, I would grow my territory from Southern California to covering most of the West Coast while taking on more of the responsibilities for the Regional Zone office. Show less

Orange County, California Area

As a field process advisor, my role was to help improve Zone metrics by supporting bottom performing dealers with support. I would work with dealerships long term to improve lead handling, set up follow up process, customize CRM / DMS setups and optimize reporting. Additionally, I was tasked with working alongside the zone to increase lead performance though appointment set, show and sold metrics. I would also assist dealers improve their phone call performance through grassroots style dealer… Show more As a field process advisor, my role was to help improve Zone metrics by supporting bottom performing dealers with support. I would work with dealerships long term to improve lead handling, set up follow up process, customize CRM / DMS setups and optimize reporting. Additionally, I was tasked with working alongside the zone to increase lead performance though appointment set, show and sold metrics. I would also assist dealers improve their phone call performance through grassroots style dealer training and process implementation. Show less

Carson, California, United States

As Vice President Marketing I oversaw all advertising and business development for our entire auto group. Working to increase revenue and operations, I would work alongside our leadership teams in Sales, Fixed Operations and Collision Center departments, Our Franchises included Chevrolet, Hyundai, Lexus, Genesis, Nissan and Mercedes.• Worked alongside Vice President to facilitate the purchase and restructuring of multiple dealerships.• Managed advertising spend and budgets for each… Show more As Vice President Marketing I oversaw all advertising and business development for our entire auto group. Working to increase revenue and operations, I would work alongside our leadership teams in Sales, Fixed Operations and Collision Center departments, Our Franchises included Chevrolet, Hyundai, Lexus, Genesis, Nissan and Mercedes.• Worked alongside Vice President to facilitate the purchase and restructuring of multiple dealerships.• Managed advertising spend and budgets for each store• Collaborated with General Managers, Sales Managers, Service Managers to develop long term strategies and align goals Show less

As the company started grow, my role transitioned from retail sales to Marketing Director. I started to work with the ownership with our newly acquired dealerships. Having multiple stores in the same market, we quickly started to realize there was a ton of overlap in advertising. It was my job to align all of our advertising efforts, create consistency with our brand and leverage our abilities as a dealer group. I would start by redoing all of our consumer facing assets. Revamp… Show more As the company started grow, my role transitioned from retail sales to Marketing Director. I started to work with the ownership with our newly acquired dealerships. Having multiple stores in the same market, we quickly started to realize there was a ton of overlap in advertising. It was my job to align all of our advertising efforts, create consistency with our brand and leverage our abilities as a dealer group. I would start by redoing all of our consumer facing assets. Revamp websites, take control of digital assets like Google My Business pages and third-party directory listings. Working closely with vendors and agencies to create brand messaging, increase customer awareness. In traditional advertising, I experienced everything from purchasing and producing TV and Radio, create print and billboard campaigns and even held grassroots campaigns like car club meetings and food truck events. Show less

El Monte, Ca

I was a key member of team that was recruited launched this dealership from the ground up. Bringing a then small brand in Hyundai to the competitive L.A. I helped to hire and develop a majority of our staff, implemented many sales processes and procedures and grew our market share that eventually reached #1 in zone sales. Along with being involved with sales, I was in charge of inventory management for both New and Used vehicles. Working with the manufacturer to build and evolve our new… Show more I was a key member of team that was recruited launched this dealership from the ground up. Bringing a then small brand in Hyundai to the competitive L.A. I helped to hire and develop a majority of our staff, implemented many sales processes and procedures and grew our market share that eventually reached #1 in zone sales. Along with being involved with sales, I was in charge of inventory management for both New and Used vehicles. Working with the manufacturer to build and evolve our new car inventory, while also being in charge of appraising, purchasing, reconditioning and merchandising of all used cars. Going into a dealership and making changes to an existing platform is easy. Building the dealership and creating its foundation is hard. I learned a huge part of dealer operations when I helped set up vital dealer tools including DMS, CRM and Inventory Management Systems. All from the ground up. We would not have survived as a company if we did not create the family environment that we did. I am proud to say that I led a lot of the initiatives that would increase company revenue while finding ways to reduce cost and maintain business goals. These essential tools would eventually help this company become an auto group with multiple locations. Show less

Power Toyota - Irvine Ca

Oversaw new and used car inventory for one of the largest Toyota dealerships in the nation. Independently managed up to 1400 new and used vehicles over a 24 acre lot. Due to the complexity and volume of inventory, this was one of the most important roles in the company.• Oversaw inventory purchasing, preferencing and allocation of all new car inventory.• Handled used car purchasing and wholesale.• Stabilized inventory through rough economy and manufacturer supply shortages.•… Show more Oversaw new and used car inventory for one of the largest Toyota dealerships in the nation. Independently managed up to 1400 new and used vehicles over a 24 acre lot. Due to the complexity and volume of inventory, this was one of the most important roles in the company.• Oversaw inventory purchasing, preferencing and allocation of all new car inventory.• Handled used car purchasing and wholesale.• Stabilized inventory through rough economy and manufacturer supply shortages.• Developed a lease return center that increased owner retention and became the largest source for used car inventory.• Dealer Marketing for all 3 Southern California Autonation Toyota stores – heading dealer messaging and content creation. Ensuring all advertising met with Calfornia Advertising Compliance. Show less

Power Toyota - Irvine, Ca

Recruited to increase overall gross profit. Hired to oversee all sales, service, installation and management of accessories sold through the dealership. I was eventually asked to assist, lead and grow the Scion Sales Department and Internet Departments. • Headed efforts of creating processes that would lead to increasing profits for Sales, Parts and Service Departments.• Independently generated over $960,000 in gross profit though accessories within the first year.• Created a unique… Show more Recruited to increase overall gross profit. Hired to oversee all sales, service, installation and management of accessories sold through the dealership. I was eventually asked to assist, lead and grow the Scion Sales Department and Internet Departments. • Headed efforts of creating processes that would lead to increasing profits for Sales, Parts and Service Departments.• Independently generated over $960,000 in gross profit though accessories within the first year.• Created a unique culture and buying experience for the Scion brand, improving regional rankings from 16th to 3rd. Show less

Huntington Beach, Ca

Progressed through increasingly responsible positions, shifting from account executive to senior management. As customer service, handled daily orders, production and delivery for over 40 new car dealership accounts. As Sales Manager, opened over 25 new dealer accounts while maintaining dealer relations and training client staff. Headed company expansion by launching a new branch office overseeing all sales and day to day operations. Implementing process and procedures for all employees.

Cerritos Ca