Developing both the marketing team and plan while bringing a creative flair to the digital requirements of all Evolution Aqua’s products and businesses.

Responsibility for developing the product marketing strategy and managing the execution plan to maximize sales and profits within international markets; UK, Central Eastern Europe, MEIA, APAC and the USA.● Working in a cross-functional team with responsibility for setting and managing the marketing budget for new product launches. Developing and executing the go-to-market product marketing strategy to maximise sales and profits within international markets.● Aligned processes at the interface between the NPD and marketing teams to create strong product value propositions and ensure we meet product launches objectives.● Formulated a new visual identity and impactful marketing campaign to launch the company’s most innovative and advanced technology platform “ONE” for the next 5 years. ● Successfully created engaging marketing collateral and promotional content to support the launch of 8x new brand-defining product lines; videos, brochures, presentations, samples packaging, demo videos, battle cards, web pages, email and translation in different languages. ● Spearhead the implementation of Pardot (B2B automation platform) and created campaigns to promote new product launches across countries to raise awareness and generate leads.● Designed and deployed a new bi-annual survey (SurveyMonkey) to capture commercial teams’ feedback and used the insight gained to improve the business for future launches.

● Devised digital marketing strategies for the group● Successfully orchestrated the company’s first multi-channel digital marketing campaign using inbound marketing and remarketing which generated an increase of 30% in YoY product sales Launched three subsequent campaigns, whilst mentoring the team● Improved campaigns’ lead conversion rate through A/B testing, SEO and marketing analytics● Formulated email and social media campaigns to promote CPD presentations to architects and secured bookings expected to bring £750k of projects over the next two years● Headed the creation of a 140 page design guide, sourcing content and adapting copy for a specifier audience. It became the website’s most downloaded brochure● Served as email marketing automation evangelist (Dotmailer). Designed onboarding and nurturing programs to optimise ROI through email channel (in line with GDPR requirements) and consistently achieving 8% click through rate (vs 2.9% for the industry)

Full responsibility for all marketing matters for the group leading a team of three. Transformed the marketing department from being task orientated to become a proactive and strategic business unit maximising ROI● Developed brand guidelines, ensuring uniformity of all marketing materials giving marketing campaign maximum effects and value for money whilst strengthening the brand identity and recognition by creating a seamless, compelling experience across all the channels● Improved the retail packaging range as a strategy to improve our range visibility and ancillary product sales, resulting in a 66% growth in volume (+£2.4M) in the first year● Established IKO as one of the key thought leaders in the roofing industry through strategic use of P.R. and social media. More than doubling Twitter/LinkedIn followers, PR mentions and website traffic in just two years● Implemented a multi-channel marketing campaign designed to launch a new range of roofing felt products and regain market share from import, resulted in a 20% increase in volume in the first year

● Product expert, provided content and marketing materials to help support and drive sales● Managed the NPD process. Oversaw 26 product launches, rationalisations, discontinuation and updates● Ensured successful product launches by effectively coordinating activities between suppliers, business functions and customers; product testing, certification, USPs and marketing collateral ● Managed packaging design for own label products, white labels and customers● Created and executed campaigns to promote new products being launched● Communicated products and services updates to stakeholders

Manufacture and supply high-performance GRP rainscreen cladding panels and anti-slip flooring products for the modular building industry and specification markets.● Set up and managed the new marketing department, its budget and implemented new procedures● Responsibility for team development, two direct reports. Managed agencies, PR, social media, CRM● Orchestrated lead generation campaigns using a mix of exhibitions, PR and offline/online advertising● Established in just 3 years a new brand name in the UK and introduced new products competing with very experienced and w stablished market players, taking these products to growth stage● Created the company’s first RIBA approved CPD presentation● Managed two websites and launched a new one● Executed a promotional campaign resulting in 1,000 respondents completing the CPD module online and in trade publication, exceeding expectation by 500%.● Achieved 300% increase in level of enquiries for a core product line following repositioning and execution of multichannel marketing campaigns

Manufacturer of GRP wall cladding and anti-slip flooring products.● Created the company’s 1st Marketing plan.● Implemented marketing strategies that have increased revenue and profitability:- Identified and targeted new and more profitable sectors for existing products. - Designed and implemented campaigns to cross-sell and up-sell to existing customers: research, direct marketing and customer visits.● Key account management and meetings with customers and distributors for new product evaluation, market research and development.

Project objectives: ☛ Developing the value proposition☛ Re-positioning the product range☛ Formulating the marketing strategyDeliverables:➊ Formulated the company's first marketing plan covering the year 2017➋ Established clear position and direction for the future of the company ➌ Improved core products' profitability by +8%➍ Improved sales margin by finding new areas of applications➎ Saved £15,000 towards marketing project by obtaining special support grantKTP (Knowledge Transfer Partnership) Marketing Project in partnership with:Glyndwr University (Knowledge Base Partner)And Stoneflex URP Ltd (Company Partner)Partnership number: 605 | ktp.innovateuk.org