※ Spearheaded the seamless launch of the food delivery APP , overseeing all operational aspects from supplier chain management to logistics coordination. ※ Collaborated with front-end colleagues and engineers to address and resolve app launch issues promptly. Ensured a smooth supply chain process to meet app demands and optimize delivery timelines. Developed and executed a comprehensive social media strategy to promote the app on platforms such as WeChat, Xiaohongshu, TikTok, and Douyin. ※ Leveraged ground promotion activities in collaboration with colleagues, supermarkets, airports, shopping malls, etc., to drive app downloads and increase user engagement. ※ Orchestrated live stream events to attract a broader audience, enhancing brand visibility and user interaction. Collaborated with influencers on WeChat, Xiaohongshu, TikTok, and Douyin to boost the app's presence and attract new users. ※ Monitored key performance indicators (MAU, DAU) to gauge app health and implemented strategies for continuous improvement. ※ Implemented robust data analysis strategies to monitor and optimize performance metrics for merchants on the app.

※ Successfully procured a USD 100 million investment for pre-opening project at Foshan LEH International School (a UK brand) during 2020-2021 ※ Oversaw the entire procurement of the whole pre-opening project, which include FF&E project for classroom furniture, laboratory furniture and teacher’s apartment, student apartment. Managed OSE project for kitchen setup & operation for restaurant, Monitor the supply chain management ,which including factory audit, price comparison, contract negotiation, quality control & logistic arrangement.※ Coordinated with architecture team, design team & construction team on prototypes, FF&E requirements, and regional variations on suppliers and product design ※ Responsible for overall suppliers' contract management including negotiation of new contracts, renewal contracts and ensure full compliance with contract management. ※ Arranged the furniture & education items imported from UK, familiar with customs clearance, import & export process. Ensure the goods delivery meets the project timeline. ※ Accountable indirect procurement for daily operation, cooperated with JLL for renovation project, MEP maintenance project & assist for IT project procurement.

※ Implemented and managed FF&E (Furniture, Fixtures & Equipment) and OSE (Operating Supplies & Equipment) procurement for two new-build ship projects, each comprising 1,680 rooms. These projects collectively represented a total investment of approximately $2 billion. Demonstrated expertise in adhering to marine-specific requirements, including comprehensive knowledge of International Maritime Organization (IMO) standards for material selection and compliance.※ Managed and optimized a supply chain network comprising over 300 key suppliers. Implemented a robust quality monitoring process to ensure high-quality standards and timely delivery. Achieved significant improvements in supplier performance through proactive coordination and effective relationship management, resulting in streamlined operations and minimized disruptions. ※ Led and managed a team of 10 professionals overseeing procurement for new build projects, as well as the daily operations of five ships, two hotels, and an office. Demonstrated proficiency in utilizing SAP/Ariba systems and MS Office for efficient procurement and operations management. Ensured effective team collaboration and optimal resource allocation, contributing to the successful execution of complex, multi-site projects.※ Collaborated closely with the Finance department to plan and manage budgets for new build projects, effectively controlling costs through strong negotiation skills and strategic procurement. Achieved significant cost savings by rigorously negotiating contracts and optimizing vendor relationships.※ Proactively communicated with internal stakeholders, demonstrating a responsive and solution-oriented approach to problem-solving. Maintained accountability for the approved vendor list for the group, ensuring adherence to compliance standards and managing internal and external audits related to procurement activities.

※Developed and presented the business model to partners, conducting a comprehensive market survey of the APAC hospitality market. Successfully integrated over 3,000 hospitality suppliers from China to establish a one-stop hospitality supermarket in Myanmar.※Utilized WordPress and Shopify to create and maintain an online selling platform. Implemented SEO marketing strategies to optimize the website's visibility and monitored operational data for performance insights. Customized the online store, managed the end-to-end supply chain process, from vendor selection to payment processing, and maintained stock levels.※Engaged in active online communication with customers, enhancing the user experience. Increased Daily Active Users (DAU) and Monthly Active Users (MAU) through targeted social media promotions. Focused on improving customer order conversion rates by leveraging data analytics and user behavior insights.