Copywriter
CurrentCOPYWRITER ~ RAMSEY SOLUTIONS | REMOTE (CONTRACT: JANUARY 2023 - PRESENT)● Joined Ramsey’s Fox Squad team to assist in rapid and fluid content production for tax season.● Wrote copy for promotional emails, educational newsletters, and product landing pages.● Collaborated with the design team to ensure polished emails that drove audience conversion.● Adapted Ramsey’s friendly, educational, funny, and bold voice into every piece of written content.● Worked on top Ramsey brands: Ramsey SmartTax, SmartVestor, RamseyTrusted Tax Pros, and Ramsey+.● Key Victories:○ Wrote a key “ask” email for RamseyTrusted Tax Pros that generated nearly $25k in revenue from a single audience segment.○ Worked with design to create a 2022 Tax Year Cheat Sheet educational infographic emailed to all tax audiences as part of our “give” campaign.■ The email drove the engagement of over 23k fans/users and generated nearly $25k in revenue. Additional Skills: Okta, Jira Boards, Microsoft Word, Outlook, TeamsSEO EDITORIAL WRITER ~ RAMSEY SOLUTIONS | REMOTE (CONTRACT: JUNE 2022 - DECEMBER 2022)● Wrote long-form, consumer-facing educational articles about investing, taxes, and personal finances.● Refreshed older articles with updated info and SEO best practices to ensure relevancy and SERP performance.● Conducted investigative research using only high-quality, reputable sources.● Adapted all content to match Ramsey’s strict voice and style guidelines.● Broke down complex financial information into digestible content with high readability to provide educational,empathetic, and friendly user experiences.● Collaborated closely with the SEO content manager and content editors to ensure polished published articles.● Key Victories:○ Wrote long-form content for a website visited by over 2.4 million organic users a month.○ Served as primary writer for Ramsey’s investing and taxes content audit.