Vincent Wen Email and Phone Number

• Swiftly established a learning community for parents and students, managed a team of 11 people, achieved 200,000 followers on social media within 4 months. Attained a 40% conversion rate for low-priced courses within the community and successfully implemented a customer acquisition model through social media.• Head of User Growth Strategy, leading a team of 3 people. Responsible for the growth strategy for a social media fan base of 50 million, including market research, recruitment, business development, operational strategy, and WeChat security strategy. Monitored competitors and facilitated a conversion rate of over 10% for low-priced courses through social media. • Head of Innovative Business Strategy (TikTok, Enterprise WeChat, Digital Human, Supply Chain), responsible for the growth strategy and business development of overseas and video streaming business. Driving the rapid establishment of new business initiatives• Organized external experts, conducted 5 in-house training programs on the WeChat ecosystem across the entire company, providing training for other departments.

• Head of New Media in the K12 Business Department, managing a team of 30 people. Achieved a net increase of 1 million followers in the new media matrix, with a customer acquisition cost for low-priced courses below 50 yuan. Achieved a low conversion rate of 10% for trial users to regular customers, reducing the overall customer acquisition cost for the growth department by over 10%.• Responsible for market placements across channels (social media, business development, subway, etc.), achieving a customer acquisition cost lower than 30% of the overall department's expenditure.

Planning social media training courses.

Community Operations Specialist and KOL Operations Specialist for 2 million English learning users.Independently designed community operation plans, established a points system to motivate active user participation, managed a team of 150 KOLs, guided the production of hundreds of English learning articles and over 30 community culture articles, enhancing community activity and user engagement.