Managed separate teams on Fairlife and Paper + Packaging Board clients. Mentored 1x associate on each team to ensure accurate and timely competition of daily tasks and to manage projects of various lengths. Led client media briefings and formulation of “Go-To Market” strategic recommendations for 2021 for Fairlife 4x brands, including: Core Power, Ice Cream, Nutrition Plan, and YUP!. For Paper + Packaging Board, oversaw cross-channel activations and managed annual brand budgets. Demonstrated mastery of various planning, contracting, performance and creative tools. Fostered flexibility with COVID-19 contingency planning across Fairlife and Paper + Packaging Board accounts to great success.

Fostered National and Global strategy and activation for Oracle Data Cloud, Oracle Marketing Cloud and Oracle’s Construction and Engineering clients. Executed a variety of high-value B2B awareness and lead generation marketing campaigns. Communicated with agency contacts across EMEA and APAC regions to ensure strategy alignment at a global level. Oversaw budget and channel planning, presentation of media strategy and tactical recommendations, activation and measurement of various KPIs.

Led National digital activations for Intel clients across Consumer business. Managed all steps of the buying process including RFPs, evaluating media partners, negotiating pricing and inventory and execution of the program. Interfaced with clients daily on a variety of digital media requests. Organized assets and tags for partners to effectively measure performance and campaign KPIs. Worked in lockstep with our analytics leads to create an optimization strategy for each campaign. Developed growth of associates and analysts through regular mentoring opportunities and effective uses of training. In Q2 2018, helped to spread awareness of Intel as a leader in breakthrough technology leading up to and during the PyeongChang Winter Olympics, resulting in a gold medal in media at the 2018 Cannes Lions Festival of Creativity. Helped lead offboarding of digital media responsibilities to Intel’s new agency of record, Dentsu Aegis, in preparation for their 2019 planning cycle.

Oversaw digital buying and negotiation for MillerCoors and Arby’s local clients. Created and presented Digital 101 education series to media strategy teams at the agency. Evaluated media briefs and prepared digital media vendor POVs for clients. Increased MillerCoors digital budgets by 20% YOY in 2016 based on success of previous campaigns. Successfully on-boarded Arby’s as a new client and helped build out local digital team in Chicago. Used expertise within the local landscape to launch a 35+ market online video campaign for the Arby’s clients in Q4 2016. In 2017, joined new business team that garnered a brand-new National client for Initiative: Academy Sports + Outdoors.

Helped to develop and present local and national digital media recommendations for MillerCoors clients. Requested digital proposals from a variety of publisher direct media vendors. Helped negotiate partner costs and inventory to align with client budgets and briefed campaign objectives. Processed multiple campaigns within Prisma. Worked with third-party verification partners and ad operations teams to tag placements for measurement and optimizations. With analytics team, compiled reports for the clients detailing campaign performance.

Maintained local and national budgets across Radio, Print, OOH, TV and digital media. Effectively facilitated media planning with clients and regional distributors of MillerCoors products. Entered a variety of multichannel campaigns within MediaOcean billing platform and provided buy direction to investment teams. Performed regular actualizations and issued requests for client media funds. Specialized in Multicultural strategy. With emergence of Digital team in the Chicago office, shifted focus from Strategy to Investment.

Assisted Local MillerCoors planning teams with flowchart management and monthly cross-channel actualizations. Helped manage email communication between planning teams and perspective new media vendors. Enlisted as a permanent member of the Strategy team in January 2014.