Vincent Casotti Email & Phone Number

San Francisco, California, Us

- Drive a comprehensive, consistent Google Tag Manager strategy and implementation for Asana web properties. Ensure accurate visibility into funnels, calls to action, and events.- Design a coherent taxonomy and maintain a master inventory of tags. Work closely with content creators to adapt and expand over time.- Drive analysis of Google Analytics events, building out reports directly and with the marketing analytics team.- Partner with Asana Web Dev team to identify ways to improve and streamline GTM tracking. Help ensure a consistent approach to site tracking data.- Verify the full Google Analytics events pipeline all the way to the data warehouse. Work with Business Technology teams to isolate and troubleshoot issues.

San Francisco, Ca, Us

- Led CREDO’s digital analytics to provide actionable insights across CREDO Mobile, CREDO Energy, CREDO Donations, and CREDO Action and all their touchpoints (desktop, mobile, social, search, and email)- Built out acquisition campaigns to new and existing customers via social, search, display and programmatic campaigns that drove sales at cost effective CPAs- Deliver data driven recommendations to the growth marketing team for all digital marketing efforts- Oversaw digital experience from start to finish, driving ad copy, informing creative assets, and iterating landing pages in Unbounce, while ensuring proper tracking- Directed agencies and supervises $1MM+ budgets for advertising campaigns on Facebook, AdWords, Yahoo Gemini, influencer and affiliate networks- Designed and tested Facebook Ads impact across custom audiences, proving an incremental 15% lift in sales- As the Google Analytics expert, managed the tracking setup and reporting for various platforms - Magento, Zendesk, Wordpress, and Drupal- Improved the online shopping experience via A/B tests, heat maps, and user experience testing.- Managed and built custom tracking and attribution reporting on online, email, print and TV campaign performance via Google Analytics and Google Tag Manager- Developed dashboards that allow the executive team to easily monitor success of campaigns in real-time using SQL, Mode, Google Analytics and Facebook Analytics- Utilized Optimizely to quickly change and customize the shopping experience

San Francisco, Ca, Us

- Leveraged Google Analytics insights and A/B testing to improve new user conversion rates 60% and built a detailed attribution model leading to increased spend on branded keywords- Trained our internal marketing team on advanced AdWords tactics such as sitelinks, mobile spend adjustments and shopping campaigns- Managed and optimized online marketing spend for clients across Google, Bing, AdRoll and GDN- Created and supervised company-wide transition to Google’s Universal Analytics and GTM for more than 80 properties, improving reporting capabilities while ensuring seamless transition

San Francisco, Ca, Us

- Managed and optimized online marketing spend for 40+ clients, allocating resources to AdWords, Bing, AdRoll and the Google Display Network returning over 5 times our spend- Oversaw email marketing channel, writing copy and HTML, coordinating schedules with various parties and launching automated campaigns for Hershey brands, Powerbar, and 30 other clients- Facilitated communications on various projects between clients, agencies and internal teams coordinating timelines on product launches and engineering efforts

San Francisco, Ca, Us

- Created Adwords campaigns for over 50 partners and optimized campaigns with Google Analytics based on ROI- Recognized importance of Product Listing Ads, building feeds for Google Shopping- Monitored and tested SEO improvements for a variety of companies- Data entry for product copy, images, and specifications for new e-stores

Marlborough, Ma, Us

Proofread and ensured accuracy of over 80 new product packagesBuilt a consumer survey for 200 upset consumersFacilitated communication between sales, marketing, and R&DComposed sales sheets for 9 product linesAssisted in product development and package design

San Jose, Ca, Us

Constructed a database used by senior management for 2010 SuperDraft Utilized metrics to analyze 400 players' performance and salaryCreated PowerPoint presentations for General Manager's meetingsAssisted Team Administrator with day to day operations, including logistics, trip planning, budgeting, and video analysisTranslated for Spanish speaking players

Los Angeles, Ca, Us

Outdoor Adventures serves the UCLA community (students, faculty, corporations) through the Rental Center, Ropes Course, and excursions throughout California.

Bellaterra (Cerdanyola Del Vallès), Barcelona, Es

Created lesson plans and conducted sessions with native Spanish speakers

Bachelor Of Arts - Ba, Economics

Bachelor Of Arts - Ba, Spanish