Vincent Guyonnet Email & Phone Number

London, England, United Kingdom

Achievements:Pokémon x Van Gogh Museum• Bologna Licensing Awards 2024 Winner (category “Best Kids Licensing Project”)• SAN accent 2024 Winner (category "Smart Idea")• Licensing International 2024 Excellence Awards Finalists (category “Best Experiential or Location-Based Initiative”)Pokémon x Balmain• Licensing International France 2023 Awards Winner (category "Licensed Collaboration")• Licensing International 2023 Excellence Awards Finalists (category "Best Collaboration: Fashion, Footwear & Accessories")

London, Greater London, United Kingdom

Lead the Disney account, driving the development of promotional products for each of the divisions of The Walt Disney Company as well as its brand partners (Coca-Cola, Cereals Partners Worldwide, Danone...).Responsible for contract negotiations, range planning, NPD, financial forecasting and achieving the annual revenue and margin targets.

London, United Kingdom

Developed, marketed and implemented product ranges for 20th Century Fox's Ice Age, Discovery Animal Planet, Hasbro Gaming and TCC-owned brands (Goodness Gang & others) ensuring revenue and margin goals were met.Supported the pitch of loyalty campaigns to retailers. Educated retailers on licensors' requirements and managed approvals of all campaign collateral (TVC, POS, website...).

London, United Kingdom

Managed below the line campaigns for Nestlé (ZEMENA and International Travel Retail).

London, United Kingdom

Managed below the line campaigns for Nestlé (ZEUR and International Travel Retail).

Managed below the line campaigns across multiple accounts (Kellogg's, Danone, Coca-Cola...).

Account manager on the 20th Century Fox account.Created, sourced and supplied bespoke promotional merchandise for gift with purchase, promotional giveaways, PR activity, covermounts, third party promotions and events in conjunction with the launch of each new release prior to, during and after the theatrical release.

London, United Kingdom

Managed below the line campaigns for the McDonald’s pan-European account. I oversaw the premium development process from receipt of client brief to delivery, including strategic direction, creative briefing, licensor approval, timeline/budget management and client presentation.

Paris Area, France

Managed below the line campaigns across all family offering for the McDonald’s France account. I oversaw the premium development process from receipt of client brief to delivery, including strategic direction, creative briefing, timeline/budget management and client presentation. I conducted and secured negotiations with licensors on behalf of McDonald’s France. I was also in charge of communicating the requirements of each licensor to the applicable departments (e.g. marketing, advertising and product development…) and responsible for managing the licensor approval process.

Paris Area, France

Supported the account managers on all day to day tasks and managed individual projects under supervision of AM. I interacted with creative, procurement, safety and logistic departments.

Roissy, France

- Carrying out a market study for the launch of a company owned retail chain (Nici Shop).- Initiate the development of a promotion dedicated department for French market in liaison with the German office.- Manage the communication of the brand through press releases (La Revue du Jouet, Femme Actuelle).

- Manage Sales team (7 to 10 persons).- Supervise cashier staff (2 to 5 persons)- Train new employee - Set up store displays (Merchandising)- Assure loss prevention- Provide customer service

Education record

“Building a marketing plan” training course

Licence Professionnelle, Games And Toys Development, Marketing And Retail

Deug, Histoire De L'Art Et Archéologie