Strategic Marketing Advisor to Visma Group. Strong focus on customer experience and go-to-market readiness. Enabling solutions that help Visma-companies drive growth and maximise their commercial effectiveness.

Strategic marketing advisor to multiple Tax & Legal services and sectors, amongst which: Mergers & Acquisitions (Deals), Family Enterprises, Transfer Pricing, Financial Services and People Services.Responsible for developing and coordinating multichannel marketing and communication campaigns with a primary focus on commercial targets and/or branding purposes.

Advisor and coach to partners and senior management (C-level) regarding market opportunities. Main focus concerned commercial and public tenders for audit and consultancy services.• Managed proposals processes from receipt to delivery, determining best course of action, engaging necessary internal stakeholders and identifying potential barriers or risks for completion and initiating mitigation strategies.• Responsible for delivering overall production of proposal documents, identifying key messaging for client value creation (win themes), content delivery (writing, formatting and reviewing) and production (coordinating graphic design).• Challenged teams in preparation for client presentations, developing a tailored storyline through workshops and storyboarding sessions aimed at determining optimal strategy based on client profile and applicable tender qualifications.

In charge of strategic projects aimed at narrowing the gap between the business and their client base in a market vastly affected by digital-, legislative- and societal changes. The emphasis was on creating and utilizing in- and external commercial opportunities.• Fulfilled an advisory and supportive role to experts in identifying, determining and realizing commercial targets.• Incorporation of Credion (franchise formula) finance desk widening services and delivering new business potential.• Created partnerships with external specialists offering additional value (e.g. subsidy- and technology experts).

Responsible for executing (online) marketing, communications and sales projects, developing new business strategies, implementing new products and services, enabling commercial opportunities, maintaining client relationships and attracting new clients.• Improved brand-, marketing and sales strategies to strengthen Kop of Munts position as a creative industry specialist.• Acquisition through networking as well as creating new or additional business opportunities amongst existing clients.• Established the first branch of the Kop of Munt-franchise formula (for the Rotterdam, Delft and The Hague area).

Managed creative projects based around the development and/or re-branding of corporate identities, product introductions and new business presentations. My accounts included HEMA, USG People (Unique, Start People & Secretary Plus), Eneco (Joulz), Florius (ABN AMRO), Raad voor de Rechtspraak, De Doelen Rotterdam, Muziektheater Amsterdam, NHL Hogeschool and Fotografen Federatie.• Coordinated, controlled and supervised creative teams and 3rd party assignments (e.g. printing companies and freelancers).• Linchpin for all client based communications (such as intake, (de)briefing and review to presentation and implementation).• Handled project management responsibilities (quotations, budgeting, planning, billing and monitoring of hourly-registration).

Co-developed and executed marketing and communication efforts. Daily activities included organizing and budgeting promotional actions and events, initiating and implementing direct marketing campaigns, acquiring and managing PR-contacts.• Created extensive customer and press database for carrying out direct marketing and PR-campaigns.• Organized instore events with design- and sales team around the introduction of new collections.• Responsible for website maintenance, social media efforts and managing online content.

Executed commercial projects directed towards consumers, clients (retail) and media. Accountable for identifying overall objectives, planning and implementation, internal and external communication, budget control and general brand conscious creative input.• Organized annual product launch presentation event (EA Party) for over 1.100 visitors.• Responsible for coordinating key-accounts, international visitors, VIP’s and media.• Managed projects independently and reported to the marketing director.