Managed a team of 8 designers with responsibility for creating new concepts and consistency across store communication, social media, and external marketing channels.- Led the adaptation of global corporate social responsibility communication to align with our national brand identity.- Coached and mentored a team of designers, with a range of experience, to help them understand how to impact and reach business goals.- Led continuous refinement of brand consistency across all channels and educating stakeholders on how to work with our brand identity.- Collaborated with other creative team management (copywriting, photo, video) to ensure all assets produced align with our brand look & feel.- Created engaging customer loyalty communication with a current result of 69% of our customers using our loyalty app while shopping (vs. ~20% app use in other countries.) In 2024, we saw an increase in "known users" from 900k to 1.22m.

Lead designer on a team of 5 that focused on store communication, owned social media channels, paid social media channels, and external marketing activation.- Led design development for the standardization of store communication concepts across 150+ retail locations.- Led the marketing strategy on in-store price communication elements.

Led communication planning, development, and design for the bedroom departments as well as the IKEA Family program, the seasonal product range, and customer engagement events (e.g. mega events, Back to college, customer appreciation, etc.)- Increased brand messaging by 1100%+ by implementing a large-format, digital screen solutions in 50 store locations. Managed screen content via a central content management system.- Helped to form an interdepartmental partnership with our marketing leaders to ensure brand consistency and sales messaging alignment through digital and physical customer meeting points.- Led and coached store graphic designers on the IKEA visual identity and tone of voice, ensuring consistent brand identity at 50+ stores/customer meeting points.- Led a national planning project that partnered with external vendors to reduce graphic production costs by up to 75% by managing a centralized ordering system and leveraging volume orders.

Served in a cross-functional role in graphics and merchandising, planned projects from both disciplines, such as Children’s and Lighting Department remodels.- Filled interim role of seasonal range merchandising manager. - Planned and led seasonal launches with the merchandising team.

Led production, planning, and implementation of retail, customer facing communications. Partnered with store’s marketing manager to engage consumers through advertising via the local store page by providing images, copywriting, and assisting with managing the store Twitter account.- Managed a $60K+ store graphics budget and worked as main touchpoint for project planning with 8 merchandising partners.- Led graphics on remodel of merchandising projects, including a remodel for the children’s department and store food service remodel.- Participated in several US new store build-up projects; supported local IKEA stores as a graphic designer.- Received a co-worker of the month and co-worker of the year award.

Designed corporate identity solutions as needed. Managed accounts as a sales representative focusing on schools and retailers. Maintained and managed stock on loan. Upkeep stock for distribution. Facilitating shipping. Performed basic tech support for the inventory system.