Vincent T. Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

- quantitative and qualitative studies about customers and prospects (surveys, behavioral data, market research) to inform go-to-market strategy- Define new product offerings and identify key differentiators - Work closely with cross-functional teams to ensure successful product launches and ongoing growth- Monitor user sentiment and public opinion to determine how new products are being received.

Beijing City, China

Responsible for the development and execution of marketing and publicity plans for 5miles and CyberMiles (ecommerce blockchain solutions for enterprise) including media planning, data analysis, content production, ads campaign.Drove digital and online initiatives in an acquisition strategy across multiple channels: Search engine, social media, newsletters, digital one-off promotions, and offline events.• Optimized the lead generation for 500.000+ followers with integrated marketing campaigns• In charge of Social Media ads’ budget and allocation by implementing Acquisition and Engagement campaigns.=> CyberMiles (ecommerce blockchain solution from 5miles) hit the top50 biggest capitalisation within the blockchain ecosystem through brand recognition with Search and SNS's impressions and lead strategy

Beijing City, China

Participated in the brand activation of an umbrella of brands through the execution of marketing strategies, reporting to the cofounder and the executive board. Successfully launched the company’s multi-brand concept: a five-star boutique hotel with 2 restaurants, a private members club, an art center, and a coworking space.• Branding: conceptualisation and definition of the brand positioning, message, visual. • Supervised production artists in the creation of visual content (collaterals, banners, ads, promotional videos, official pictures...)• Conceptualised and managed the creation of services and products• Brand Activation: Spearheaded the conception and the execution of events based on lifestyle content, food and beverage, and experimental experiences.• Partnership: Activation and supervision of partnerships with local and international brands to create joint events and joint contents: GQ, Lady Penguin, Ella & Pitr, French Embassy...

Beijing City, China

Hands-on creation and implementation of integrated online marketing campaigns and in charge of revamping Volkswagen Group China's official website in alignment with modern, intuitive and immersive web experiences.

Beijing City, China

Responsible for maximizing the group's revenues by developing marketing programs at the head of the department.• Created and supervised new culinary opportunities such as Qixi (Chinese Valentine’s day), record sales for the group in its history as a promotional event.• Responsible in the creation of marketing and communication plans.• In charge of the advertising strategy and its budget allocation._____________________________Groupe FLO is one of the biggest hospitality groups in France, with a range of concepts from Fine dining to catering services.

Beijing City, China

- Supported the Marketing directive in the implementation of visuals, brand activation, partnership, PR, integrated campaigns.- In charge of the brand creation and marketing strategy of a new concept called Cafe FLO reporting to the CEO.

Beijing, China

1) In charge of the marketing and promotion of the Swedish app "Bouncy"​ for the entire APAC market. Developed a tailor-made branding strategy for the different Social Media platforms in China as well as other Asian countries. Pushed an unknown product to a higher ranking and visibility in the digital world. Bouncy’s ranking in AppStore grew from unranked to top4 in Sports category, top18 in Arcade and top99 in Games within two weeks of strategy deployment.2) Developed and created creative layouts for a new travel and shopping website concept, mixing informative and marketing strategy. Resolved multicultural issues to make the users' experience optimal and unique.

Bachelor'S Degree, Business Administration, International Management

Double International Bachelor Degree Exchange program including 2 years in France, 2 years in China in University of International.

Bachelor'S Degree, Business Administration, International Management

Activities and Societies: 2012-2013: CABS Member (Cesem Association of Beijing Students)