Vincent T. Email & Phone Number

Paris, FR

Paris, Île-de-France, France

- quantitative and qualitative studies about customers and prospects (surveys, behavioral data, market research) to inform go-to-market strategy- Define new product offerings and identify key differentiators - Work closely with cross-functional teams to ensure successful product launches and ongoing growth- Monitor user sentiment and public opinion to.

Beijing City, China

• Responsible for the development and execution of marketing and publicity plans for 5miles and CyberMiles (ecommerce blockchain solutions for enterprise) including media planning, data analysis, content production, ads.
• Optimized the lead generation for 500.000+ followers with integrated marketing campaigns
• In charge of Social Media ads’ budget and allocation by implementing Acquisition and Engagement campaigns.=> CyberMiles (ecommerce blockchain solution from 5miles) hit the top50 biggest capitalisation within the.

Beijing City, China

• Participated in the brand activation of an umbrella of brands through the execution of marketing strategies, reporting to the cofounder and the executive board. Successfully launched the company’s multi-brand concept.
• Branding: conceptualisation and definition of the brand positioning, message, visual.
• Supervised production artists in the creation of visual content (collaterals, banners, ads, promotional videos, official pictures...)
• Conceptualised and managed the creation of services and products
• Brand Activation: Spearheaded the conception and the execution of events based on lifestyle content, food and beverage, and experimental experiences.
• Partnership: Activation and supervision of partnerships with local and international brands to create joint events and joint contents: GQ, Lady Penguin, Ella & Pitr, French Embassy...

Beijing City, China

Hands-on creation and implementation of integrated online marketing campaigns and in charge of revamping Volkswagen Group China's official website in alignment with modern, intuitive and immersive web experiences.

Beijing City, China

• Responsible for maximizing the group's revenues by developing marketing programs at the head of the department.
• Created and supervised new culinary opportunities such as Qixi (Chinese Valentine’s day), record sales for the group in its history as a promotional event.
• Responsible in the creation of marketing and communication plans.
• In charge of the advertising strategy and its budget allocation._____________________________Groupe FLO is one of the biggest hospitality groups in France, with a range of concepts from Fine dining to catering services.

Beijing City, China

- Supported the Marketing directive in the implementation of visuals, brand activation, partnership, PR, integrated campaigns.- In charge of the brand creation and marketing strategy of a new concept called Cafe FLO reporting to the CEO.

Beijing, China

1) In charge of the marketing and promotion of the Swedish app "Bouncy"​ for the entire APAC market. Developed a tailor-made branding strategy for the different Social Media platforms in China as well as other Asian countries. Pushed an unknown product to a higher ranking and visibility in the digital world. Bouncy’s ranking in AppStore grew from unranked.

Bachelor'S Degree, Business Administration, International Management

Double International Bachelor Degree Exchange program including 2 years in France, 2 years in China in University of International.

Bachelor'S Degree, Business Administration, International Management

Activities and Societies: 2012-2013: CABS Member (Cesem Association of Beijing Students)