Vice President, Sales And Marketing
Pure Entertainment Games Plc
London, United Kingdom
Full P&L responsibility for Sales and Marketing departments at Freeloader.com Ltd, an online games company. Directed daily management for organization while delegating to subordinate managers (marketing, sales, new business development) Responsible for online advertising revenues, budgeting, marketing, new business development, customer service, technology integration, alliances and distribution.Led turnaround post IPO £10 million the world’s first free premium online games site. Full P&L responsibility for Sales and Marketing departments. Directed daily management for organization while delegating to subordinate managers (marketing, sales, new business development). ✓Responsible for revenues, budgeting, marketing, new business development, customer service, technology integration, alliances and distribution. Executed plan for acquisition strategy and successful trade sale of company.✓Reduced headcount (90 to 45) and expenses by 50% while increasing revenues by 100% through aggressive marketing and sales tactics, at the same time opening new markets and sales channels for company’s technology throughout Europe.✓Reorganized company providing top-to-bottom design information flows, customer retention and new business development. Prepared business plan for sales forecasting, projections and zero based budgeting resulting in 30% increase in margins. ✓Spearheaded inbound marketing program producing focused market segmentation resulting in 100% increase in registered users; growth from 350,000 to over 750,000 ranking company in top 10 games websites in the UK.