Vice Chancellor For University Relations
Served as part of Chancellor's Executive Management Team and managed the university administration’s marketing, branding and public relations, including internal and external communications, media relations, community relations, state relations, corporate relations, visitor information programs and trademark licensing. In collaboration with the University’s many schools and colleges, the Wisconsin Alumni Association and the UW Foundation, worked to align and coordinate communications and relationship building with the University’s numerous constituencies. Also served as the University Administration’s spokesperson for media requests, and managed the development and implementation of UW-Madison’s overall crisis communications plans.