Harman International (India) Pvt. LtdKey Account Manager • Responsible for driving online business of Harman Brands (JBL, Infinity & HK) on Amazon MP, Tata Cliq, HDZ and new portals.• Responsible for sales forecast and planning; top-line growth, sell-in & sell–out management, inventory management.• Successfully launched the brand Infinity on Tata Cliq; Initiated direct selling with the portal for JBL, HK & Infinity, executed strategic deals & merchandising resulting in the growth of the portal by ~5x YOY.• Responsible for managing Sponsored Product Ads of MP skus on Amazon.in• Negotiated a % waiver discount on commission for JBL sellers on Amazon for both BAU and sale events which was never activated for the brand in the past.• Responsible for managing MOP hygiene across marketplaces; troubleshooting issues of portals, distributors and sellers.• Responsible for planning of sales events with portals, In-stock management, negotiating merchandising etc.• Responsible for market and competitive analysis, keeping a check on market trends, take corrective actions as required.Program Manager (New Initiatives)• Successfully launched JBL on Nykaa, Nykaaman, Nykaafashion, Smytten and First Cry.• Created a detailed roadmap for Margin/Commission negotiation, Seller Selection for the platform, Seller alignment, Contract and terms finalization between seller and platform, Sku Selection, Listings and Inventory Management.• Worked on last mile delivery project with Dunzo for JBL.in• Participated in a UI study for JBL.in

Brand Consultant [Amazon Launchpad & Amazon Accelerator]• Responsible for continuous growth of strategic & key brands of both the programs.• Responsible for defining & management of the prelaunch, on-boarding and post launch lifecycle of brands & processes for Amazon Accelerator.• Defined the entire process flow with timelines for the Accelerator program through Gantt Chart.• Partnered with Program Leader for targeting and acquiring manufacturers onto the program & have also trained and ramped up new joinees to handle the process efficiently and effectively.• Responsible for creating & publishing SOPs & deal dashboards, set up processes by aligning multiple stakeholders & teams for the Accelerator Program.• Took additional ownership and acquired a total of 25 brands (20-Launchpad & 5- FA).

Responsible for continuous growth of strategic & key sellers in Amazon marketplace.  Managing the seller relationship by championing the seller’s needs at Amazon. Ensuring Participation of Key sellers in Sales events & other monetization plans to ensure Seller Success. Analyzing the business: Conducted deep dive analysis and provided routine reporting on the seller’s current business and future opportunities. Drove key input metrics on selection, in-stock management, pricing, cross-cluster replication, competitor analysis etc. Scaled 2 sellers to >1 Cr/month in 6 Months in 2017 and have grown multiple brands by 3-5x from their current base in a short period of time. Have managed a portfolio of avg. 3-5cr on Q-On-Q basis. Responsible for management of handbags category in 2018 which grew by 1.15x against the category growth of 1x and drove a wallets project in 2017, where in the sellers’ part of the project grew by 5x against category’s growth of 1.5x.

QC and Process Excellence Associate- Content Management• GTIN SPOC (QC SPOC) of my team comprising of seven members. I was responsible for managing the efficiency of the team whilst ensuring optimum output through QC of the content files, process flow management and training. Through, bi-weekly sessions, resolved queries for complex categories such as Toys, Office, Sports, Baby, Grocery and Jewellery.• After process mapping, defined & implemented the Listing Loader-EAN process for PanIndia operations. The process eliminated duplicity of work there by reducing bandwidth wastage by 100% for products with barcodes which contributed to 46% of the overall share.• Eliminated a blocker for file uploads, by creating a process for the entire Pan-India team for validation & conversion of an identifier in desired format for successful uploads.• Defined a new process for whitelisting of products for listing creation by creating a new template which enabled the entire services team to raise request in a structured format which reduced the TAT by 20% in closure of TTs.• Defined & published listing SOPs for categories such as Grocery and Toys in line with category’s requirements. Also, was a SPOC for Pan-India Team for new product guidelines, blockers & restrictions.

Develop MIS documentation to allow smooth operations and easy system maintenance. Analyse business information to identify process improvements for increasing business efficiency and effectiveness. Sharing Monthly MIS reports on a monthly basis with servicing team and with management. Checking CD statements and alerting servicing team to maintain CD balance