• Developed and implemented CRM and acquisition strategies for various DHE assets including Ain Dubai, ARN, Coca Cola Arena, Laguna Water Park, The Green Planet Dubai, Global Village, Roxy Cinemas, Dubai Parks and Resorts, Inside Burj Al Arab, and Wild Wadi Water Park.• Created SOPs for a new internal communication channel introduced for corporate communications as a CRM Manager, and achieved all defined KPIs for the project.• Led the planning and execution of Email Marketing for various DHE assets.• Managed loyalty program strategy and execution for various DHE assets and analyzed and reported on campaign and program-level performance.• Created highly personalized, data-driven, omnichannel CRM lifecycle strategies to optimize KPIs for various DHE assets.• Optimized campaigns through frequent multi-variant A/B testing and established targeting strategies based on customer lifecycle segmentation and predictive analytics.• Worked effectively with cross-functional teams to lead campaign execution and ensure projects were delivered on time and on budget for various DHE assets.• Served as the primary leader for development and management of new capabilities within our ESP (Email Service Provider) and other platforms for various DHE assets.• Managed digital campaigns and other platforms for various DHE assets while always looking for opportunities to improve and optimize them.

• Delivery & SLA Assurance , Data management, asset management, incident management, SLA reports, service requests. • Client management, Participation in Steering Group meetings and summits. • Oversee multi-phase, multi-dimensional, multi -resource projects from inception to conclusion while maintaining high customer satisfaction. • Define project scope, statement of work, requirements and deliverables. • Resolve all issues to achieve customer acceptance sign off for successful completion of key deliverables. • Risk identification and monitoring throughout the life of the project. • Quality planning and management. Ensure that the quality compliances are met and customer satisfaction is increasing with each implementation. • Process Definition and Implementation: Lead the design and development of ITIL/ITSM best practices, processes and tools for Service Management. • Reporting and Analysis: Independently develop, analyze, manage and publish KPIs/Metrics to be used to measure the effectiveness and efficiency of the "in scope" ITSM processes • Collaboration: Build and establish solid working relationships by providing timely, accurate and high quality information to peers, subordinates, upper management and/or customers. Builds and maintains a strong working knowledge of the business areas and builds strategic relationships.• Work with the Management to develop and document IT Service Management policies, processes, and procedures based on ITIL best practices. • Increase speed and improve quality for IT Service Management support efforts through processes development and execution. • ITIL process management - analyze and design service management processes, research and present best practices, and drive for continuous improvements. • Manage weekly and monthly Incident review meetings and provide data metrics to Leadership • Notable Projects : Emaar Corporate, Emaar Hospitality, The Address Hotels, Chanel Brand, Emaar Malls, Saudi German Hospital.

• Requirement Analysis.• Cold Calling and prospecting.• Documentation and PRI reports generation.• Product Pitching.• Retail Channel Distribution.• Project Sales Division.• Responsible for 8 Key Accounts with 6 Cr turnover in assigned territory.• Maintained growth ratio of 10% over the base.• Secondary sales with project team.• SAP order punching & report generation.• Project Management. • Premium Client Handling Experience.• Managed 4 DSRs with direct reporting.• Value Generated : ₹100M - Base Growth.

• Saas based technical support role.• Working closely with StayinFront clients globally in retail execution to enable them to Do More, Know more & Sell more.• Handling the overseas Client Support departments for both North America & APAC region.• Reporting on performance to upper management.• Incident Management.• Working with implementation team to facilitate the Application core/patch releases.• AWS server management.• System Administration Services and Server monitoring.• MS SQL querying and data analysis.• Handled Monitoring Team for critical workflow monitoring.• Notable Projects: Mondelez International, P&G, Ferrero, L’Oréal, Kimberly-Clark, Kellogg’s, Mars, Ridley

•B2G Sales Principles • Channel Distribution• Field Sales Executive Management• Corporate Sales Management• Competitor Analysis• On Field Sales Activity• Liaising Activities

Project : Marketing Activities In An EPC Company ( KPTL ).As a Marketing Intern, was assigned task to understand the marketing functionalities of the company and assist my immediate supervisor with the backhand roles of project documentation, understanding the potential clients and expand the current market and competitor awareness as with respect to the relevant B2B verticals.Deep lying roles of understanding the complexity of bidding, tendering, procuring and subsequently constructing the transmission towers according the high level clients (Mostly Autonomous Govt. Of India Body).Key learning here was the core concepts of marketing w.r.t to B2B market segment. A better clarity as to how things function back in the factory & back office with respect ongoing projects being undertaken and executed on a parallel vertical.

Project : FingerPrint Attendance Management System, Biometrics System based on Java.As a Trainee engineer i was adept in technology advancements and other engineering aspectsBeing a quick observer and ready to learn new things, learned to work in a teamWith the use of constantly improving interpersonal skills, cultivated the ability to understand complex scenarios and decode them with ease.Assisted Senior professionals for the development and deployment of new software projects.Key Learning here was to cultivate and learn professional behavior and mannerisms from this traineeship.