Vineet Kumar Email & Phone Number

Mumbai, Maharashtra, India

• Market Trend Analysis: Conducted comprehensive market trend analyses by monitoring and evaluating social media conversations, identifying emerging trends, and providing actionable insights to help the company stay ahead of the competition.• Customer Sentiment Assessment: Utilized advanced techniques to perform sentiment analysis, gauging customer perceptions about the brand and feedback on the brand and its products. Delivered regular reports on sentiment trends, pinpointing key areas for improvement.• Competitor Benchmarking: Analysed and compared brand performance with key competitors by tracking share of voice, sentiment, and engagement metrics. Provided strategic recommendations based on competitor insights to enhance brand positioning.• CSR Impact Monitoring: Evaluated public response to the company’s CSR initiatives by tracking social media mentions and sentiment. Provided insights into the effectiveness of CSR campaigns and recommended strategies to improve public perception and engagement.• Data Visualization & Reporting: Created detailed reports with visualizations to present findings to stakeholders, highlighting significant trends, customer feedback, and competitor analysis. Offered strategic recommendations to drive marketing and customer service improvements.

New Delhi Area, India

• Crisis Management & PR: Developed social media campaigns and PR strategies to manage crises. Monitored and reported threats and opportunities in user-generated content to maintain positive brand sentiment.• Influencer Marketing: Managed influencer engagements and social media at events to generate positive coverage and build brand love. Developed and executed strategies for influencer collaborations and marketing initiatives.• Corporate Communication: I developed strategic communication plans to highlight key brand initiatives and strengthen digital connections. By managing industry recognitions, partnerships, and influencer engagements, I successfully enhanced brand visibility and stakeholder trust across platforms..• Reputation Management: Reviewed and maintained client ratings on discussion forums and blog portals. Engaged with bloggers and influencers for link-building activities to enhance brand presence. Managed clean SERP pages through effective SEO tactics. Updated and maintained Wikipedia pages for clients to ensure accurate and positive representation.• Perception Management & Storytelling: Created and implemented storytelling strategies to enhance brand perception and engagement on social media platforms. Developed compelling content and narratives to maintain positive brand image.• SEO: Executed comprehensive digital marketing strategies, including SEO and social media marketing campaigns, to enhance online visibility and brand presence. Continuously audited and managed websites and other online assets.

Noida Area, India

• Competitor Analysis & Strategy: Conducted thorough competitor analysis on social media platforms for various clients. Developed effective social media and content strategies based on insights gathered.• Reputation Management: Reviewed and maintained client ratings on discussion forums and portals. Managed online reputation by addressing feedback and enhancing positive client presence.• Influencer Marketing: Engaged with bloggers and influencers for link-building activities to improve brand visibility. Executed celebrity engagement activities to drive hashtag trends on Twitter.• Digital Asset Management: Maintained and managed digital assets for brands, ensuring consistent and positive online representation. Continuously audited social media presence to optimize performance.• Event & Campaign Management: Developed and executed social media campaigns and activities to boost engagement. Managed social media at events to generate positive coverage and increase brand love.

Postgraduate Diploma In Marketing Management, Marketing

Bachelor’S Degree, Terna Engineering College (Mumbai University) Computer Engineering

Graduated With Bachelor OF Engineering (B.E) In Computer Engineering

Master’S Degree, Master In Technology (M.Tech) Computer Science And Engineering

Post Graduated With Masters of Technology(M.Tech) In Computer Science & Engineering

Ssc & Hsc

Cdmm Certified Digital Marketing Master, Digital Marketing