Vineet Singh Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Leading Pricing Analytics mandate for $350B retail Canadian Banking book across Deposits, RESL, Cards and unsecured lending products, generating $50MM of verified incremental revenue annually
• Led implementation of PriceTek software, partnering with industry-leaders Curinos, to gamify Deposit pricing, inform strategic revenue-volume trade-offs, and generate 5-10X revenue impact over 4 years
• Leading a x-functional initiative to enable Customer-level Pricing, by quantifying pricing’s… Show more
• Leading a x-functional initiative to enable Customer-level Pricing, by quantifying pricing’s impact on customers’ engagement, future x-sells & consequently on their overall lifetime value Show less

Toronto, Canada Area

Toronto, Canada Area

• Led pricing optimization & customer centric pricing engagements in Canada, enabling clients to quantify impacts of market changes & meet portfolio goals with informed revenue-volume trade-offs
• Led the engagement with one of the top Canadian banks to modernize pricing optimization & execution capabilities in their $200B deposits & lending book, using proprietary analytics & software

San Bruno, California

• Led Nomis Solutions’ Deposits consulting engagements in US, Canada and APAC regions helping client banks optimize their product & pricing strategies

Toronto, Canada Area

Responsible for providing analytical support to Consumer Deposits team in effectively developing, implementing and measuring strategies that maximize profitability, enhance value proposition and improve client experience. Led a cross-business initiative, working with heads of CIBC Product groups, to draw a roadmap of advanced-analytics investments.

Toronto, Canada Area

Responsible for analyzing all Mass, Direct and Sponsorship Marketing Campaigns for CIBC, generating learnings that can improve our campaigns and enable optimization of marketing mix & marketing return on Investment. Led the client & ROI impact analysis of all Mass, Direct & Sponsorship campaigns for CIBC to enable optimization of offers & allocation of.

Toronto, Canada Area

Responsible for analyzing all Mass, Direct and Sponsorship Marketing Campaigns for CIBC, generating learnings that can improve our campaigns and enable optimization of marketing mix & marketing return on Investment.NOTE: This team was led by Director when I started in the role, and was later upgraded to Sr. Director

Toronto, Canada Area

Responsible for acquiring profitable Credit Card clients through Branch network, Automated Banking Machines, Telephone Banking and CIBC.com Led a team of three acquisition managers responsible for delivering Card Product Division’s new account volume & profitability targets through Branch Network, Telephone Banking & cibc.com Analyzed the online sales.

Toronto, Canada Area

Responsible for designing effective and profitable targeting strategies for marketing Credit Cards to external and internal prospects. Led a team of four database marketing analysts to deliver profitable targeting strategies for Cards acquisition and retention campaigns Leveraged several external data sources and processes to optimize existing targeting.

Toronto, Canada Area

Responsible for Business Intelligence and Insights support for all Retail Banking Products across the bank. Led a team of five Analysts to support all product groups within CIBC Retail Markets with insights on emerging customer trends and opportunities Led the annual review of Marketing activities undertaken to support the Consumer Deposits business and.

Toronto, Canada Area

Responsible for designing and launching new mortgage products to enhance Mortgage profitability and market share.  Led the product design, and the business case for CIBC’s new Variable Flex Mortgage product Designed & launched CIBC’s Quick-Close mortgage transfer-in offer, that packages hedge-cost savings from a shorter rate guarantee period into a rich.

Toronto, Canada Area

 Part of CP Intermodal’s internal-consulting team that supports decision making across all lines of business including pricing optimization, network optimization & business cases for major investments Built the Pricing-Optimizer for Canadian Pacific Railway’s Intermodal line of business, which helped CPR improve yield & capacity utilization in their $600.

Erode, India

Managed a new Electric Locomotive Shed, which involved leading multi-functional teams for maintenance and operation of 90 locomotives and Introducing safe, reliable and efficient electric train services in the division. Initiated several innovative work reforms and implemented out sourcing arrangements, that reduced the FTE requirement by 30%.

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