Vinesh Elavana Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Work collaboratively with various parts of the business to contribute and implement a digital marketing strategy to drive high quality traffic, utilising SEM and SEO, and other aspects of digital marketing applicable to the strategyLead and develop digital & direct marketing initiatives and specifically utilise Google Ads/CM360/DV360/Facebook/Hotjar/GA/GA4/Mailchimp and other applicable tool setsContribute to the development and execution of SEO improvements, leveraging on and off page techniques Optimise landing pages for SEO leveraging activity undertakenLiaise with design and web developer teamsContribute to the development of content and user experience (UX)Contribute to the development of a roadmap to increase website conversionsContribute to thought leadership and strategic direction of the organisations digital activities

Auckland, New Zealand

• Promote 9 Spokes brand image using various digital marketing tools• Work with editorial and marketing teams to drive SEO in content creation and content programming • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI• Track, report, and analyse website analytics and campaign initiatives• Manage marketing budget, estimating monthly costs and reconciling discrepancies• Research and analyse competitor advertising strategies• Develop and implement digital marketing strategies to achieve the sales target through Google, Programmatic and other digital means• Recommend changes to website architecture, content, linking and other factors to improve the 9 Spokes brand• Tools used: Google AdWords | Google Analytics | Mediamath T1 Programmatic | Google Tag Manager | Google Webmaster | AdWords Editor | Spyfu | MOZ | Hubspot | Data Studio | Affiliate platforms | Wordstream | Facebook Business Manager | Hotjar | SilverStripe CMS

Auckland, New Zealand

Design, implement and optimize Google AdWords, Google Display Network, Facebook andInstagram advertising campaigns for our clientsQuality control of online marketing campaignsManage workload of the Operations teamCommunicate campaign strategies to customers and our accounts management team.Support the sales team by providing quotes to potential customersLiaise with customers to better understand their product/service and what/where/who theywould like to targetWebsite copy writingParticipate in new product research and new product trials

Mumbai Area, India

• Manage a team of digital marketing campaign managers (PPC) and Search engine optimisation executives• Regular analysis of the key clients allocated to campaign managers. Analyse and manage the campaigns to satisfy client expectations for various performance metrics such as click-through rate, cost per click and cost per lead• Recommend and implement changes to ad creatives, budget and any related tactics to improve the online marketing performance for clients and recommend new products/services from the RL product portfolio• Focus on helping the client achieve maximum conversions at lowest possible cost per acquisition and maintain the clients online marketing ROI (Return On Investments)• Identify the clients at the verge of churn and device online advertising strategies or ideas to retain the clients and improve revenue• Tracking conversions for advertisers and help the campaign managers to improve the return on advertising spends by the client• Suggest changes to the consultants to help improve the user experience on the advertisers website• Set-up and stabilise Search Engine Optimisation process• Manage Employee Retention: Conduct regular reviews with each campaign manager discussing performance objectives • Organise training workshops for the team members as required• Drive process improvement ideas and implement the same that will result in either cost OR time saving• Customer Focus: Dedicated to meet the expectations and requirements of internal and external customers; acts with customer in mind; establishes and maintains effective relationships with customers and gains their trust and respect• Developing Direct Reports• Identify new tools and technologies in online advertising and campaign management. Keep up to date with the advancements in the online marketing industry

India

Weekly and monthly reporting of the SEM tasks performed in India to the leadership team in India and Australia/NZHandling Client and monitoring the campaign performance solutions are provided on timeIdentifying the best way to set-up a digital campaign on the RL platform benefiting the client's brand objectives and conducive to the campaign’s performanceRetention of client advertising accounts through pro-active campaign management. Budget recommendations.Creating the ad copies and make recommendations. Managed the Quality Score project to scale up the QS for the majority set of campaigns managed by RL Australia and New ZealandTracking conversions for advertisers and troubleshoot performance issues using digital advertising best practicesIncorporate constantly evolving technologies, processes, and publisher requirements into campaign evaluation and managementDesign the quality assurance programmeDesign the training programme for new joinersDesign and implement various team development activitiesBuild rapport and developing relationships with Campaign Support teams globally by co-coordinating with them on regular intervalsPrepare Business Case, BRD, vertical identification and vendor evaluation for the sales launch function in IndiaPay Per Click Campaign(PPC) - Extensive Keyword Research, Competitive analyst, Google Ad-word Account Setup and Settings, PPC Campaign & Ad-group Mgmt., Ad-Copy Creation, Traffic Estimation, BID Management, ROI Management, Goal Tracking, Conversion Tracking and Google Analytics Report Research/Making New Campaign StrategiesSearch Engine Optimization (SEO) – Website Analysis, Keyword Research – Used programs such as Raven Tool, MOZ enterprise, Wordtracker, Salesforce and Google AdWords’ Keyword Tool

India

Role: Key Account Business DevelopmentHandle a specific set of key clients of shiksha.com with a revenue potential of more than 1 Million INRannually.Develop and implement client acquisition strategies for Key accounts and maximize revenueAnalyze the client specific competition and suggest solutions to improve the ROI of clients onShiksha.comClosely monitoring the delivery and analyzing the campaign performanceDevelop and grow the existing client base in terms of revenue and services by up-sellingManage training, technical assistance and complaint handling for the assigned set of clientsEffectively assessing the client’s needs and proposing customized advertisement solutions that bestaddress those needsManaging shiksha.com campaigns for the clients to ensure delivery of the commitment made to theclientCoordinate for the advertisement content, graphic design and ensure it follow client’s brand guidelinesTaking corrective action based on the past campaign analysis and working very closely with salesoperations and content delivery team to modify the strategyDeveloping multi-level relationships with key stakeholders in the client organizations such as Counsellors,Marketing Managers, Marketing Heads, Chairmen, Deans, and Admission DirectorsMap the market potential, monitoring competition/market trend and customer preferencesAchieve monthly/quarterly/annual sales targetProvide regular updates to the management on market feedback, competitive scenario, productfeedback and other relevant business issues

India

Role: Institutional SalesWork closely with concerned manager to build a sustainable business for ShikshaSell advertising/branding solutions to educational Clients on Shiksha.comAchieve Sales TargetManage training, technical assistance and complaint handling for the assigned product segmentHandle new product launch & post launch activities for the assigned territory

India

Map the market potential, monitoring competition/market trend and customer preferencesTo promote and sell the space (online advertising solutions) to educational clients on Shiksha.com in the allocated territoryAchieve Sales TargetProvide regular updates to the management on market feedback, competitive scenario, product feedback and other relevant business issuesBill and collect actual sales value as per the quarter forecastBuild long term relationship with customersCoordinate for the design, content and client acquisition