Vinícius Chiose Email & Phone Number

São Paulo, Brasil

• Structuring and leadership of the digital marketing content department;
• Implementation of advanced tools and technologies for internal process optimization;
• Definition of efficient processes and workflows to ensure successful execution of digital marketing strategies;
• Development and implementation of data-driven marketing strategies and metrics analysis;
• Management of a team with 9 employees in the areas of social media, SEO, content, growth marketing, and performance;
• Data Driven methodology focused on marketing data analysis to evaluate the effectiveness of digital actions and guide decision-making;

Indaiatuba, São Paulo, Brasil

• Company specialized in lead generation optimization and enrollment process enhancement for educational institutions in the digital scenario, providing a 360º approach.
• Creation of customized business proposals, meeting the needs of potential customers through consultancy or BPO (Business Process Outsourcing);
• Management of the entire sales cycle, from presentation and negotiation to after-sales, including negotiation with partner companies;
• Development of strategic and tactical planning applying growth marketing techniques across various channels, such as paid and organic media, social media, and inbound marketing;
• Use of data analysis and creation of customized control panels for clients, to improve market understanding and boost revenue for educational institutions;
• Creation of an exclusive methodology centered on five fundamental pillars: mapping, creation, implementation, testing, and analysis, aimed at the constant optimization of processes.

• During almost two years at Moveedu, I was responsible for the SEO channel and also led the digital actions of the Microlins brand.
• Implementation of advanced strategies and techniques of Search Engine Optimization (SEO) in the brands of Moveedu group (Prepara Cursos, Microlins, Ensina Mais Turma da Mônica and People Tech and English), aiming to.
• Successful leadership in the migration of websites and in the implementation of e-commerce platforms based on Magento for the brands Prepara Cursos, Microlins and People Tech and English;
• Collaboration with an external supplier to lead the execution of on-page SEO, off-page SEO, and technical SEO activities, as well as creating monthly editorial calendars for blog posts for execution by the supplier;
• Development of wireframes and briefings for landing pages focused on user experience and lead conversion;
• Participation in two national conventions of Microlins franchisees, presenting marketing lectures and training for new franchisees of the network;

• Responsible for the comprehensive SEO planning of the EPD Online, UniDomBosco, SIAcademy and Trevisan Online brands, ensuring visibility and relevance in search engines;
• On-page and off-page optimization of sites and landing pages, including planning, definition of metrics and execution or monitoring of actions;
• Strategic content planning and management in partnership with specialized agencies, ensuring the production of quality content aligned with SEO guidelines;
• Execution of tests, data collection, and results analysis to improve the performance of strategies;
• Identification of trends and insights to maximize the return on investment (ROI) of campaigns;
• Development and implementation of link building strategies to increase the authority and visibility of sites;

Campinas E Região, Brasil

• Strategic participation and contribution in the elaboration of contents (blog and e-books) for renowned companies, including EPD, Dom Bosco, Sapore and Wide;
• Content optimization (SEO) and publication using platforms such as WordPress and LMS (Learning Management System);
• Support in the creation of campaigns via Google Ads, collaborating in the planning and implementation of effective digital marketing strategies;
• Regular monitoring of sales metrics and analysis of the channels used by brands, aiming to identify opportunities for improvement.

Indaiatuba

• Solid experience in the analysis and production of customized content for corporate educational project proposals;
• Development and optimization of content for blogs in the areas of education, legal and bars/restaurants, with a focus on attracting and engaging the target audience;
• Mastery in the analysis and production of content for corporate channels, such as websites, intranets and social networks, to strengthen the company's identity and message.

Indaiatuba

• Customer service and internal support to meet communication and marketing demands;
• Content creation and development of ambiance materials and promotional pieces for fairs and events;
• Assistance in the creation of advertising campaigns in the segment;
• Responsible for planning, creating, executing point of sale materials and product brochures;
• Budget control;
• Support for the dealer network.

Indaiatuba, São Paulo

• Development and review of advertisements and texts for bulletins or area training;
• Weekly review of the project management system and reporting of inconsistencies;
• Creation, editing and management of multimedia files such as videos and audios used in training;
• Creation of purchase orders and invoices, budget control;
• Preparation of reports and reports on student participation vs completed training projects.

Master Of Business Administration - Mba, Foresight Estratégico & Design De Futuros

Growth Hacking

Publicidade E Propaganda