The Icon Group is a leading IT solutions and services company, headquartered in Singapore with offices in Australia, India and Malaysia. They are a elite Qlik implementation partner for Singapore and India and provide solutions in the areas of – business analytics, enterprise performance management and information management.I am part of the management team leading the marketing arm of The Icon Group and overall responsible for shaping the business from the ground up across propositions, brand and communications. Key Focus Areas :Plan, execute and manage marketing initiatives for Asia region, develop strategic marketing plans that support sales pipeline, revenue targets, brand awareness and demand generation Implement overall direct marketing efforts -- manage segmentation of database and list, work closely with sales leader to achieve regional goal management, creation of campaigns using campaign management tool, manage lead acquisition and lead nurturing campaigns Manage online/offline marketing projects with third party vendors from initial design, requirement gathering through to delivery Track, monitor, follow-up and report results on demand generation programs Support campaigns to qualify leads into high value opportunities using rich and multi-touch mix of activities and tactics (online marketing, direct mail, email, webinars, events) Localise product/solution messaging for respective countries across Asia Pacific for all customer facing marketing materials, including emails, data sheet, marketing programs ,case studies and customer videos.

Worked with Corporate, Asia Pacific and in-country stakeholders to develop and execute brand and marketing plans in support of Global programs and initiatives for promoting “ Movex “ ERP . Executed many 360 degree marketing campaign targeting key industries including Fashion, Manufacturing, Distribution,Healthcare etc.

Was part of the direct marketing team and handled many technology clients – Tata Telecom, NIIT Ltd, HCL Technologies – helped the clients to embark on their direct marketing initiatives to stay ahead in the marketing landscape.

I started my career with Tata Infomedia Ltd and was responsible for revenue target of Yellow Pages- a business directory .Managed a team of sales rep., consistently met and exceeded the team revenue targets. Delivered profitable new business revenue growth in assigned territory .