Vinith Shetty Email & Phone Number

Mumbai, Mh, In

Mumbai

# Member of core India team responsible for devising and executing strategies to achieve assigned EBIT for Maserati India.# Leading the nationwide dealer team of 20+ - Responsible for developing annual marketing, sales & PR plan and implementing effective strategies to achieve defined targets. Negotiate and close agreements with UHNI customers. # Possess an in-depth understanding of business drivers and what communication levers should be pulled to drive business in India… Show more # Member of core India team responsible for devising and executing strategies to achieve assigned EBIT for Maserati India.# Leading the nationwide dealer team of 20+ - Responsible for developing annual marketing, sales & PR plan and implementing effective strategies to achieve defined targets. Negotiate and close agreements with UHNI customers. # Possess an in-depth understanding of business drivers and what communication levers should be pulled to drive business in India. Accordingly, develop and execute a comprehensive Marketing & PR plan for Maserati India.# Extensively improve digital & social media visibility for Maserati India by aligning, localising & sharpening the communication mix to reach a targeted audience.# Network with an audience that has the propensity to consume high end luxury in new and untapped markets. Most importantly, identify and implement key drivers to translate Super Luxury positioning of Maserati India across all marketing and PR touch points. Show less

Mumbai Area, India

# Developed SKODA Loyalty Programme – a promotion scheme to achieve incremental sales through Direct Marketing activity – 140 cars sold directly to customers, a first for Skoda.# Introduced DTH and Long Term OOH as effective and efficient mode of communication – Skoda Mini EPG on DTH was the first by an auto brand in the country. DTH activity resulted in 160% increase in enquiry at our central call center and the Long Term OOH strategy supported in improvement of overall brand awareness… Show more # Developed SKODA Loyalty Programme – a promotion scheme to achieve incremental sales through Direct Marketing activity – 140 cars sold directly to customers, a first for Skoda.# Introduced DTH and Long Term OOH as effective and efficient mode of communication – Skoda Mini EPG on DTH was the first by an auto brand in the country. DTH activity resulted in 160% increase in enquiry at our central call center and the Long Term OOH strategy supported in improvement of overall brand awareness and brand image score.# Planned and executed the overall communication strategy for Skoda's latest brand campaign “Better Made Better” in conjunction with internal team and respective agency. Recommended the messaging, timing of campaign and most appropriate types of media - traditional and digital/social, as well as the most effective time spans and locations.# Devised and executed comprehensive media strategy for the launch of new generation Skoda Superb, Skoda Rapid – Buy Now, Pay Later, Skoda Rapid 6.99 and other such monthly tactical campaign guaranteeing a persuasive and relevant message is targeted to the right people on the right time keeping the limited budget in mind and ensuring high visibility, brand recall and eventually a high rate of enquiry and conversion rate.# Planning and managing corporate events including dealer conferences, trade shows, exhibitions, sponsorships and on ground display/media alliances.# Managing the annual Marketing budget through forecasting, periodic reconciliation and monitoring. # Experienced in Digital/Social media concepts including SEO, SEM, Google Analytics, PPC and use this medium efficiently to enhance overall campaign performance and further drive digital ROI in co-ordination with Digital team.# Additionally, skillful in other aspects of communication including developing innovative communication concepts, creative thinking and writing advertisement copy and scripts for radio/tv/outdoor and writing press releases. Show less

Bengaluru Area, India

# Identified Tirunelvelli, Erode, Bilaspur & Hubli as new markets for Skoda Auto. Accordingly, identified new investors in these markets and supported in creating a profitable business case. All four dealers are top performers and have one of the highest market share in their territory of operation. # Immaculately planned and implemented 26 new facility infrastructure projects and 18 renovation projects across West, East & South region.# Other responsibilities included dealer… Show more # Identified Tirunelvelli, Erode, Bilaspur & Hubli as new markets for Skoda Auto. Accordingly, identified new investors in these markets and supported in creating a profitable business case. All four dealers are top performers and have one of the highest market share in their territory of operation. # Immaculately planned and implemented 26 new facility infrastructure projects and 18 renovation projects across West, East & South region.# Other responsibilities included dealer training programme co-ordination, tracking dealer’s business feasibility YoY, network forecasting, regular update & tracking of competition network, analyze competition information, ensuring CICD standards are maintained across dealerships and coordination with Sales, After-Sales & Marketing for all facility planning related activities. Show less

# Planned & implemented a robust PR strategy that helped Skoda Auto India jump 93 places to occupy the 86th position in the top 100 companies ranked according to image score in a survey conducted by Business Today and Cirrus for the Biggest Newsmakers of 2008-2009.# Conceptualization and execution of the Skoda Superb launch and press drive which won an award for the ‘Best MICE Event’ at the Eventfaq Awards.# Conceptualization and execution of the Skoda Laura launch which won an… Show more # Planned & implemented a robust PR strategy that helped Skoda Auto India jump 93 places to occupy the 86th position in the top 100 companies ranked according to image score in a survey conducted by Business Today and Cirrus for the Biggest Newsmakers of 2008-2009.# Conceptualization and execution of the Skoda Superb launch and press drive which won an award for the ‘Best MICE Event’ at the Eventfaq Awards.# Conceptualization and execution of the Skoda Laura launch which won an award for the ‘Best Product Launch’ at the Eemax Awards. # Skoda Auto set a new record by covering 5941 kms along the Golden Quadrilateral (Delhi-Kolkata-Chennai-Mumbai-Delhi) in 75 hrs and 32 min in June 2009.# Skoda cars won 9 auto industry awards in January 2010.# Ideation and execution of Skoda’s association with the Lakme Fashion week and unveiling of new concepts and innovation using the lifestyle platform.# Successfully planned and executed the Superb TDI & 3.6 launch and Skoda Yeti Drive across Europe.# Instrumental in setting up of a press fleet management process in co-ordination with the PR agency & Skoda dealers. This resulted in timely testing & review of new cars by each and every genre of media, thus generating positive media coverage. # Directly oversee the PR budget, ensuring that all PR & events activity are carried out within financial parameters. Show less

This was my first stint with hardcore sales and the most important learning - Sales is 1% deals or discounts and 99% ideating & providing the perfect solution, building long lasting relationship and never ever give-up or backdown. Responsible for Space & Concept sales for WWM group magazines in India including BBC-TopGear, Filmfare and various event IP's of WWM group.

We call this place the Automotive School, a place where we learn the automotive world inside-out, a place where i was given the freedom to explore. Therefore with the editor's backing and a fabulous in-house team, we were able to conceptualise and execute one of India's largest auto show - The Autocar Performance Show in its maiden year in 2005 & again in 2006. Right from being the event head responsible for it's P&L (2X ROI in its maiden year), was handling sales, marketing, PR, event… Show more We call this place the Automotive School, a place where we learn the automotive world inside-out, a place where i was given the freedom to explore. Therefore with the editor's backing and a fabulous in-house team, we were able to conceptualise and execute one of India's largest auto show - The Autocar Performance Show in its maiden year in 2005 & again in 2006. Right from being the event head responsible for it's P&L (2X ROI in its maiden year), was handling sales, marketing, PR, event detailing & production. Show less

This is where it all started, my first stint with the corporate world, acquiring new skills, efficiency, organisation, time management etc etc, and all of this during work hours. After work hours, i was responsible for ideation & execution of brand promotion activities like contests, subscription offer, newsstand visibility & events.Major achievement - Increasing magazine subscription revenue by way of F2F marketing i.e On a road-trip across India, visiting engineering & IT institutes… Show more This is where it all started, my first stint with the corporate world, acquiring new skills, efficiency, organisation, time management etc etc, and all of this during work hours. After work hours, i was responsible for ideation & execution of brand promotion activities like contests, subscription offer, newsstand visibility & events.Major achievement - Increasing magazine subscription revenue by way of F2F marketing i.e On a road-trip across India, visiting engineering & IT institutes and educating students about the future of IT and how Digit, the IT magazine can fuel their growth. Show less

Master Of Business Administration - Mba, Marketing & Advertising

Bachelor Of Commerce - Bcom

High School, Science, Social Studies, Maths & English