Vinnie Ray Email & Phone Number

Midwest Area

United States

• Built relationships with school district leaders, grew pipeline and signed 5 new deals using Customer Relationship Manager tool Pipedrive.• Represented organization in sales meetings with prospective clients at conference and trade shows. • Cultivated new business by opening new channels and referrals.• Exceeded sales target of $1,200,000 by $300,000.• Gained 3 new referrals from new partnerships.• Developed and managed an effective business development plan and delivered on key performance metrics.• Worked closely with Superintendents and School Boards to create, design and launch marketing strategies for their school communities for successful openings.• Maximized specific competitive advantages in promotional pieces that articulated value propositions within each region based on an in-depth competitive survey and market research.• Gathered, analyzed and applied client information to source prospective clients and leads for new business development.• Worked on pricing strategies for more efficient management of accounts and clearer revenue forecasts.

Columbus, Ohio Area

Licensed Stores• Built relationships, understood customer needs and competitive landscape of licensees.• Lead a market portfolio of 138 licensed store in Ohio and led a team of 7 district managers.• Drove and developed long-term market growth through plans to enhance the Starbucks brand through new stores and renovations directly or in partnership with licensees.• Developed multi-dimensional leaders through targeted growth mindset coaching conversations informed by observed performance across each leader’s portfolio.• Successfully opened 12 new licensed stores that exceeded projected sales by $2500 per week.• Increased portfolio of $50,000,000 in sales by 9% year over year growth.• Was 1 of 2 directors out of 7 on leadership team that exceeded revenue targets in 2016.• Exceeded product revenue target by 5% and store sales target by 3% in fiscal year 2016.

Cincinnati, Ohio

*Accountable for P&L and budget containment decisions for multiple site openings, relocations, closings and remodels while maintaining high productivity during times of change. *Mitigated risks and ensured region-wide compliance with all federal, state and local laws, regulations, and guidelines, as well as company policies and procedures. *Developed strategic plans for advertising, marketing and promotions that successfully increased sales opportunities and expanded the portfolio of business. *Aligned training and development curriculum to corporate strategies and created content on business development, customer service, and enhanced communications practices, especially active listening, social media, and e-mail composition, to ensure company standards were consistently met at all times. *Articulated clear standards and expectations, asked questions and actively listened, as well as gave timely and effective feedback to hourly, salaried and commissioned employees. *Recruited, interviewed, selected and provided top-talent for all high performance assignments and teams needed on organizational projects. *Created and developed the first regional quarterly newsletter for site employees to highlight accomplishments and share ideas. *Maximized specific competitive advantages in promotional pieces that articulated value propositions within each region based on an in-depth competitive survey and market research. *Gathered, analyzed and applied client information to source prospective clients and leads for new business development. *Designed tactical plans for client acquisition and retention using established processes, tools, and resources provided. *Advanced sales and pricing strategies for more efficient management of accounts, clearer revenue forecasts, and more integrated promotion across product lines.

This position primarily planned events and training with women's issues in mind.

Assisted job seekers finding employment as part of "welfare to work" initiative.

Cincinnati, Oh