Vinny Custodio Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Greater Vancouver, British Columbia, Canada

New York, New York, United States

At Mediacurrent, I had the pleasure of working with some pretty cool clients such as RISD, Harvard, Penn State and the Government of Georgia, were I was part of website redesign projects where I created concepts and delivered complex design systems for their newly released websites and content platforms.During my tenure I was also part of some pretty cool projects that helped me develop my leadership and storytelling skills such as:Leading the development of an AI-powered knowledge base product for a big consulting firm, enhancing content creation and sharing, resulting in significant improvements in internal workflows.Working as a lead designer for a replatforming and digitalization initiative for the Georgia State Agriculture Department, leading to a notable 35% increase in sign-up forms for new businesses.Collaborating with Penn State to establish a multi-brand design system, streamlining content platforms across various colleges.Creating an in-house Design System, reducing design and development time by 50% and generating an additional $950k revenue in 2023.Directing a successful agency rebranding effort in 2021, contributing to the attainment of the agency's first seven-figure project.

London, England, United Kingdom

Collaborated as a Product Designer alongside a user researcher to overhaul government websites throughout the UK. Key accomplishments include:Revamped the City of Westminster's website, yielding a remarkable 50% surge in overall website traffic and a 40% increase in user engagement.Designed the FIFA 2022 Qatar visitor site, providing comprehensive information about the event location, destinations, stadiums, and tourist attractions via an interactive map.Enhanced task efficiency and agility by implementing design ops best practices across the agency, optimizing design systems and UI kit utilization.

Brazil

As the solo Product Designer, I initiated a transformative design practice within the company, yielding substantial returns on investment. Key accomplishments include:Conducted comprehensive user interviews to inform the development of an optimized onboarding experience, resulting in a notable 30% increase in user engagement and a 20% reduction in customer churn, equating to an estimated $500k in annual revenue growth.Redesigned the user interface of the platform to enhance usability and aesthetic appeal, resulting in overwhelmingly positive user feedback and improved customer satisfaction metrics.Designed and implemented a "Quality Progress" feature, empowering users to seamlessly assess their compliance with ISO 9001 quality standards. This initiative led to a significant 25% expansion in the user base within the initial six months of deployment, driving business growth.

Brazil

As a designer, I am responsible for brand identity conception and advertising campaigns.the team is specialized in:• Brand Identity• Logo Design• UI Design for web pages

Brazil

Initially, as a graphic design intern, I was responsible for assisting in small campaigns print products and visual identity. Afterward, I got promoted to graphic designer and became responsible to create visual concepts for brand identity and ad campaigns.