Vahini Automobile Club is an inter college club for automobile-passionate management students.The objective of this club is to provide an open avenue for automobile-passionate and budding managers from leading B-schools and facilitate them to interact with all its members from other B-schools as well as with professionals serving the automobile industry.The club has received appreciation from many renowned personalities from the automobile industry, including Mr. Anand Mahindra (Chairman and M.D, Mahindra Group), Mr. Rajiv Bajaj (M.D, Bajaj Auto) and Mr. Rajeev Chaba ( President & MD, MG Motor India, Ex MD, GM India )Exclusive benefits for Vahini members:1) Opportunity to interact with the top executives of the Auto Industry2) Opportunity to get summer projects and live projects in auto sector3) Opportunity to start your career in auto industry4) Opportunity to participate in auto industry conferences like SIAM Annual SummitVahini membership is free for all B-School students who are genuinely passionate about automobiles.

My responsibilities include: Lead all media related initiatives for Trident Hyundai, Trident Renault, Trident Chevrolet, Trident Isuzu and Trident Bharat Benz- including planning and executing ATL, BTL and digital campaigns and manage critical partner relationships ( Annul Marketing Budget: 4 Cr ) Enable sales by creating an inbound lead generation channel by leveraging technology platforms, advertisements/sales promotions and strategic partner tie-ups Conceptualize and develop all content program and marketing collaterals for the business Take the lead in organizing tactical consumer events (both in-store and neutral venues) depending on business requirements from time to time Plan and execute event-specific product proposition and communication Track the effectiveness of each campaign. Monitor ROI and work towards enhancing the same Develop and implement Media Strategy and manage media agency relationships Commission market research and intelligence to support the strategic/tactical initiatives in the Marketing Plan Managing a team of 17 marketing executives and 4 tele callers

 Accountable for the sales, distribution & marketing of the entire 2 - wheeler line up of TVSM in the given territory Achieve sales plan through the dealerships assigned Retain and improve the brand wise market share Providing single window support to the assigned dealerships in the territory for sales forecasting, sales planning and sales promotion (BTL) Implement sales standards at dealerships and achieve SSI and CSI score targets Ensure customer satisfaction for all customers interacting with dealership setup Take proactive action in response to competition and market trends  Provide product and sales training to the dealer sales men and review their performance  Ensure adherence to monthly order system (MOS) for weekly billing and collection Appoint sub dealerships (ASCs) in rural areas for business development

Accountabilities Achieving brand wise secondary and primary sales objectives as per agreed targets Ensuring that all the orders procured are supplied on time Achieve payment collection targets Planning and conducting marketing activities (BTL) Agree with key accounts on credit limits and periods account wise and implement the same Training and motivating distributor and franchisee salesmen Forecasting for the upcoming months and planning sales accordingly with the dealers Responsible for competition mapping and arriving at proactive decisions for the long term growth of the company Reviewing the working efficiency of franchisee and distributors on weekly basis Sending market working report daily to ASM along with market feed back if any Attending all the review meetings and training programs to up-grade my knowledge and skills Maintaining & developing good business relationship with key accounts and also with the Franchisee and Distributors